Author Archive
MGR – Amazon Weekly News – September 16, 2019
MGR Amazon Weekly Update | September 16, 2019 Top News This Week Amazon Has Launched a New Ad Program ‘Sponsored Display’ Allowing Sellers to Target Customers and Audiences Outside of Amazon This is big news for sellers, for two main reasons. First, it allows Sellers to target
Apple Surprises, California Vs. Uber, Instagram Copies TikTok and Slack Disappoints. | MGR Unplugged
Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Join us today for a very animated conversation between Manuel Gil del Real and David Gil as we cover a number of topics in the news this week. We start by commenting on Apple’s new products
Consumer Tendencies That Impact Direct Mail Marketing Effectiveness
In a consumer culture focused on digital content, direct mail marketing can seem a bit old-fashioned. However, in some cases, sending physical mail is still an effective means to reach your customers. As more savvy computer users block online ads and screen phone solicitations, direct mail can
In Case You Missed It – Summer Showcase
It’s been a busy summer for MGR in all departments. If you’re a regular reader and receive our weekly “Fun Pack” Newsletter, you already know about some of the new ventures that we have in the works. It’s so exciting for us and our clients! For now,
MGR – Amazon Weekly News – September 9, 2019
MGR Amazon Weekly Update | September 9, 2019 Top News This Week Amazon is Testing a ‘New’ Badge for Newly Released Products Amazon is clearly trying to expand its range of badges away from just Best Seller and Amazon’s Choice. They announced recently that we were testing
Stripe Capital, Facebook Dating, TikTok Growth, WeWork and More! | MGR Unplugged
Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Today on MGR Unplugged we cover a variety of topics including Stripe’s new Stripe Capital lending program, Facebook’s dating launch and integration with Instagram, Tik Tok’s growth worldwide and in the US and the amazing case of
What You Need to Know About Google’s New First-Price Auctions
Google has been testing what are called “first-price auctions” across 10% of their Google Ad Manager inventory over the past few months. And now, they are announcing that all of their programmatic will shift over to first-price auctions over the next few weeks starting on September 10th.
MGR – Amazon Weekly News – September 3, 2019
MGR Amazon Weekly Update | September 3, 2019 Top News This Week Behind the Scenes: This Past Quarter’s Results for Amazon Weekly We want to take a minute to say thank you to everyone who’s subscribed or shared this newsletter! We put a lot of time and
Metasearch Rate Parity – Best Practices for Hotels
Keeping tabs on rate parity across all distribution partners poses an arduous task for any hotel and the reality is contracts with third party vendors often leaves them with wriggle room to out-compete a hotel on the initial price offered on meta. For hotels affiliated with a
MGR – Amazon Weekly News – August 26, 2019
MGR Amazon Weekly Update | August 26, 2019 Top News This Week Amazon Announced Plans to Spend $15 Billion On Improving the Seller Experience & Lowering Selling Costs Amazon has heard sellers loud and clear, especially Nicholas Denissen, who last month was appointed as the VP of