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How Real Time Bidding Works – Infographic

According to Wikipedia, “Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is

7 Reasons to Select WordPress for Your Website Platform

There are a number of solutions available for creating websites, each with their own advantages, disadvantages and fanatical user bases championing each of them. This means finding the solution to publish your content could be tough. Make the wrong choice and you’re potentially stuck with a platform that causes you headaches

Comparing Google Display Network and DoubleClick Ad Exchange

Google Display Network (GDN) and DoubleClick Bid Manager (DBM) are both Google platforms used to run display campaigns. Discover the key differences between the two to help you identify the right one for you. Google offers two ways of running your display activity – through the Google Display

Understanding Attribution – Who Gets the Credit For The Conversion

Last week I discussed about the importance of being very familiar with your Key Performance Indicators (KPI) throughout the different stages of your sales funnel.  Today, I will expand even further by getting into one of the most coveted words in the world of marketing and digital

Understanding Display Advertising KPI

One of the biggest mistakes marketers make when setting up a campaign is using the same strategy and metrics that have proven to be successful for one stage of the sales process across the board, namely for the entire campaign.  The problem with this approach is that

Retargeting on Mobile Devices – How it Works

In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were

The Rise of Ad Blockers by the Numbers

Adblocking has recently become one of the most hotly discussed topics in the digital media industry. Many publishers and advertisers are putting new practices in place to cope with it.  While mobile platforms used to be exempt from this new trend, this is no longer the case.

Tag Management Explained – Part 2

A couple of weeks ago, I wrote the first section of this article explaining the basics of Tag Management as it relates to what tags are and what information they collect.  This second article covers what happens behind the scenes each time we visit a website. How

MGR Consulting Group – March Project Showcase

Since it is the end of the month, let’s take a look at some of the projects that we have completed recently! AZ Governor’s Conference on Tourism – Website Design Click Here to View AZGCOT Website > The Arizona Governor’s Conference on Tourism (AZGCOT) is the premier educational

Tag Management Explained – Part 1

Whether you’re a marketing director working with digital agencies or an account executive at a digital agency, chances are you deal with tags all the time.  For clarification, I’m referring to tags (also known as a pixels) as the medium used to facilitate the collection and sharing

Dos and Don’ts of Programmatic Advertising

Two weeks ago, I wrote an article explaining “What is Programmatic Advertising” and since then, I’ve received a number of questions from some of our clients intrigued and wanting to learn more about this option. To get started, let’s remember that programmatic buying is the process of

Understanding Programmatic Advertising

Even though programmatic advertising has been around for a while, it seems like over the past few months it has taken a more prominent role when it comes to marketing your business or products online.  The problem is that “programmatic advertising” is also becoming a “buzz word” that