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Effective Strategies for Marketing to a Gen Z Audience

When marketing to Gen Z, you need to know what is important to them. They greatly value individuality, diversity, and authenticity. One of the most notable facts about this generation is they have grown up with the internet and modern technology. By understanding their experiences and values,

What Are Customers Looking for On Your Website?

Your company website is one of the most important parts of your company. It’s no longer a hobby anymore—this is your digital storefront. If you want to make the most of this tool, you must try to understand what people visit your website for. Additionally, you can

MGR eCommerce Edge Weekly | May 26, 2021

MGR eCommerce Edge Weekly | May 26, 2021 Top News This Week Google Shopping Gets an Upgrade Google has announced many new features aimed at making Google Shopping easier for brands to use and stand out from the crowd. Google is adding integrations with WooCommerce, GoDaddy and

How to Keep Up with New Age Marketing

Any marketer worth their salt knows how valuable marketing is for a business. As the primary means through which customers are attracted to a business, it’s hard to overstate its importance. As with any industry or role in business, marketing changes as time marches on. So how

MGR eCommerce Edge Weekly | May 19, 2021

MGR eCommerce Edge Weekly | May 12, 2021 Top News This Week Amazon A9 Search Algorithms Changes: What You Need to Know Amazon is constantly tweaking its search algorithm to favor various factors over others. Here’s what you need to know about the latest changes. The four

Marketing Tools You Should Definitely Be Using

Training your marketing team and giving them the resources to succeed is essential for your business’s audience to grow. Not only is modern technology structured to help companies expand their clientele, but effective programs give you pointers on whether your campaign is working or not. Here are

MGR eCommerce Edge Weekly | May 12, 2021

MGR eCommerce Edge Weekly | May 12, 2021 Top News This Week Amazon’s Cracking Down on Rule Breakers Big & Small Amazon has blocked several large Chinese merchants for alleged “suspicious behavior”, in a move that industry insiders said is part of a targeted crackdown on questionable

MGR eCommerce Edge Weekly | May 5, 2021

MGR eCommerce Edge Weekly | May 5, 2021 Top News This Week What a New California Court Ruling Means for Amazon & Sellers A California court is holding Amazon liable for a defective product sold by a third-party seller, setting a precedent for future cases with similar

The Apple iOS Update that Facebook Hates & Third Party Cookies Going Away

The Apple iOS Update that Facebook Hates On Monday (April 26) Apple released its iOS 14.5 big new update for iPhones.  But unlike any other updates, this one will prove to be one of the most critical ones for the digital marketing world. I’m referring to Apple’s

How to Maximize Your Facebook Advertising ROAS

How the Facebook Auction Works Just like Google Ads, Facebook also uses an auction system to determine the best ad to show to a person at a given point in time. Billions of auctions take place everyday across the Facebook family of apps, which means the cost of