SEO & SEM Updates Archive
You know you’re busy when you don’t even have time to work on your own stuff! And that’s exactly what’s happening at MGR these days… we have a new website coming, new podcasts in the works with amazing interviewees already lined up, and a lot of other
Earlier this year, Brian Dean analyzed 10,000 Google Home voice search results with the purpose of determining what separates voice search from traditional typed search. A Summary of his most interesting findings are as follows: PageSpeed appears to play a major role in voice search SEO. The average
Customer Match is not a new feature by any means. In fact, it’s been around for over 3 years. When Google first introduced Customer Match in 2015, it allowed search advertisers to create and target custom audiences based on a list of user email addresses in their Search,
Rule #1: Use a Diversified Multi-channel Approach Whether you decide or can afford to use two, three, four or more channels, the more diversified your marketing is, the better. Just like investing in stocks, you don’t want to put all of your eggs in one basket. Especially,
Amazon is already on track to sell $4.6 billion worth of ads this year, and that number is growing quickly, up from $2.2 billion a year ago. That number however is nothing compared to Google and Facebook who will do close to $100 billion combined in ad revenue
In case you haven’t noticed, Google Hotel Ads is fundamentally changing the way hotels are booked online. More specifically, Metasearch is changing how guests book their next hotel stay. Two out of three guests or around 67% of hotel searches start with Google. Not so surprising when
We are living in a world where -over everything else- TIME is what people value the most. Let me give you an example that we’re all too familiar with. When you’re using your phone you’re used to clicking on some app, your Instagram Feed, Maps, etc. and
Quality and quantity are the only two metrics that matter in life and the same goes for marketing. This chart that compares a marketing platform’s quality of clicks (Conversion Rate) to the quantity of clicks your money can buy (Cost per Click). If you’re one of these
It’s been already a couple of years since mobile web browsing officially passed desktop traffic in volume. If you’re not targeting and optimizing your ads and landing pages for mobile devices by now, you definitely have a lot of catch up to do. If there’s a company that