SEO & SEM Updates Archive
One of the biggest mistakes marketers make when setting up a campaign is using the same strategy and metrics that have proven to be successful for one stage of the sales process across the board, namely for the entire campaign. The problem with this approach is that
In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were
Adblocking has recently become one of the most hotly discussed topics in the digital media industry. Many publishers and advertisers are putting new practices in place to cope with it. While mobile platforms used to be exempt from this new trend, this is no longer the case.
Whether you’re a marketing director working with digital agencies or an account executive at a digital agency, chances are you deal with tags all the time. For clarification, I’m referring to tags (also known as a pixels) as the medium used to facilitate the collection and sharing
One of the popular metrics e-commerce companies use to measure success is conversion rate. A 1% increase in your site’s visitor-to-purchase ratio can add thousands of dollars to your bottom line. Leveraging industry best practices and our merchants’ success stories, we’ve outlined some tips that can help
Two weeks ago, I wrote an article explaining “What is Programmatic Advertising” and since then, I’ve received a number of questions from some of our clients intrigued and wanting to learn more about this option. To get started, let’s remember that programmatic buying is the process of
Even if budget wasn’t an issue, no SEM agency can guarantee that your ads will always be ranked first or even appear on the first page of Google for certain search queries. Too many factors come to place beyond the scope of this article -including Google’s ever-changing algorithms-
Even though programmatic advertising has been around for a while, it seems like over the past few months it has taken a more prominent role when it comes to marketing your business or products online. The problem is that “programmatic advertising” is also becoming a “buzz word” that
The goal of every company is to reach out to as many potential customers as possible; this is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive the market can be,
Following up on last week’s article related to Google and AdWords updates taking place in 2017, here’s another change that, although it happened in the 4th quarter of 2016, it may have been missed by some online marketers. Just about in the same time frame when the