It doesn’t matter if your website has jaw-dropping design and that it features amazing content. If it’s not being found, then you’re not getting any qualified traffic. And if it’s not getting any qualified traffic, then it might as well not exist.
One of the best ways to “exist” on the Web is to improve your website so your business gets more exposure on search engine results — from Bing to Google. The more exposure you get, the better search ranking you will achieve. This will inevitably increase your traffic.
But it needs to be done right so you get the right kind of visitors—the ones you’re actually targeting with your campaigns and promotions. How do you do it?
Try these seven ways to optimize your website for better SEO results.
- Use the right keywords and use them strategically.
Try to use long-tail keywords. Be specific as possible to the market you are targeting. But don’t just “throw” them in haphazardly in your content.
Use targeted, long-tail keywords in the most natural manner, on well-written, engaging, and informative content. And, it goes without saying, produce original pieces — from articles to videos to infographics. Copied content can ruin your reputation, which will affect site traffic.
- Add a blog to your website — and update regularly.
Blogging can have a tremendously good impact on your SEO results. If you use guest bloggers (i.e., experts in their industries), your website is bound to get more traffic, which then boosts your search ranking. Know that companies with a business blog have increased their traffic to 55 percent more than companies that do not have one.
Quality blogging also provides your website with fresh content, which improves your position in the market or industry as somewhat of an authority or good source.
- Optimize title tags and meta description.
On-page SEO elements like title tags and meta descriptions can create clickable opportunities. Keep them relevant and intriguing.
- Deliver great user experience.
If your visitors like your website, so will search engines. In order to provide a great user experience, your website needs to have a solid, logical structure. Information has to be organized in a way that makes sense; your URL structure should follow site hierarchy, and you need to develop an internal linking structure.
- Come up with good link building strategy.
If you’re already producing great content and your site structure is impeccable, then a link building strategy should not be too hard. You’ll get inbound links from reputable sources when both are in place.
- Make sure your website loads fast.
Forty percent of website visitors will leave a website if it takes more than three seconds to load. Site load speed can affect traffic, and with it, conversion. When your website gets abandoned frequently, you’re not just losing opportunities but also losing money.
- Make sure your website can be viewed across all devices and all browsers.
Finally, with the increasing number of mobile users, your website cannot afford to lose valuable traffic. An optimized website is also a responsive website. I’ve discussed responsive design several times in the past so I won’t expand much more here. If you still use a different website for desktop and mobile, it’s time for you to update. Give your users a consistent experience on all devices, from desktop computers to wearable devices. A clean and minimalist design with modern fonts and easy navigation is all you need. No excuse to keep your old site. This is one of those situations when standing still will really cause you to go backwards.
If you need assistance with your website design or maintenance, our MGR Website Design Team is here to help. Feel free to contact us and we’ll be glad to answer any questions.
Thank you for reading. Until next time, this is Manuel Gil del Real (MGR)