Author Archive

Sort Posts by:

eCommerce Statistics for 2019 and Beyond

Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources

Amazon Advertising – The Vendors Dilemma

A couple of weeks ago, I wrote about how Amazon is giving some of its vendors an ultimatum to either lower their prices so that Amazon can make a profit selling them or they can forget about Amazon promoting those products for them. I also mentioned that

Google Strikes Again – Travel Search Redefined

In a move that most marketing professionals in the travel industry already knew was coming… Google has now launched a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. The article titled “There’s still time to

Amazon’s New Growth Strategy – Eliminating Ads for Unprofitable Products

In the past few months, Amazon has implemented a number of resolutions to improve its bottom line and show investors that growth and higher profits is their main priority.   Among the most recent moves, Amazon announced the closure of its 87 pop-up stores and more recently, introduced “Amazon Day,” a

How Google is Dominating Metasearch for Hotels

We have mentioned a few times in the past the key role and increasing growth of Metasearch results when it comes to visitors search for their next hotel stay.  Top hotel brands already allocate a significant portion of their digital marketing travel to metasearch.  However, independent properties

From New Listing to Sold – Using Facebook Ads for Real Estate

If you’re a real estate agent or an independent agency, you already know that in order to be successful, your required skills are no longer limited to just selling a property. In today’s ‘direct to consumer’ sales environment, your ability to market and generate leads through unique

Your Updated Guide to Amazon Advertising

In case you’ve missed it, Amazon is slowly becoming a third major advertising platform following the steps of Google and Facebook.  And again, following Google’s recent name update from Google AdWords to simply Google Ads and Facebook’s own Facebook Ads platform,  Amazon’s ad platform has also been

How to Market Your Restaurant – Advanced Targeting Techniques

Are you a restaurant owner or manager?  What if I told you that you could have your restaurant full every day for just about $20/day?  Would you be willing to spend that?  If not, this article is not for you.  But I’m sure $20/day is worth a

Digital Ads Don’t Work, Or Do They?

If you were lead to believe that any of the most recent scandals regarding online privacy, rigged elections, invasion of privacy or fake news issues are hurting digital marketing and advertising, think again…  Maybe, this is just another case of “there’s no such thing as bad publicity”

How Google’s New Trademark Policy Will Affect Your Budget

Towards the end of last year, Google decided to update its trademark policy with regards to how advertisers can bid on a third party trademarked brand name.  In sum, the new guidelines make it clear that advertisers can bid on a trademarked brand name if their page