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How to Become a Billionaire

Catchy title, but no, I don’t have the answer if that’s what you’re looking for.  However, the other day, while leisurely browsing a few of the pages that I had previously bookmarked for “later reading” I came across this great article -or rather- response by Justine Musk

20 Facts to Get Your eCommerce Store Ready for the Holidays

For marketers, “Christmas in July” means nothing more than a reminder to start planning about the Holiday Season right away if you want to stay ahead of the game.  What used to be Thanksgiving, Black Friday and Christmas shopping, has now expanded into Small Business Saturday, Cyber

News Flash – Flash Days are Officially Numbered

A few days ago, Adobe announced its plans to stop supporting Flash at the end of 2020.  I used to love Flash back in the days and it was our preferred format for video streaming.  Yet, as time went by and browsers, mobile devices and programming languages evolved, you

MGR Consulting Group – July Project Showcase

Well, while most of our friends were enjoying their favorite umbrella drink at the beach in July, all of us at MGR were working hard, because that is what we love!  And it’s been a busy month indeed!  Hard to select just 4 or 5 projects for

Some of my Favorite Office Buzz Words

A lot of people, especially those that spend any amount of time in a corporate environment do not realize how many buzz words we hear (and use) at work on a regular basis.  Interestingly, a lot of them imply physical effort and skilled activities that most people

Google’s New Plan for Last Click Attribution

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Even this quote has multiple attributions, from Henry Ford to a small department store owner in Philadelphia named John Wannamaker. The truth is that the road from a first impression to

Six Steps to Optimize Your Email Retargeting Campaign

Email retargeting connects rich customer data to email addresses allowing you to attract customers back to your website. For that reason, collecting email addresses on your website helps expand the reach of an email retargeting campaign and improve your existing email marketing strategy. Consider these facts: On

MGR Consulting Group – June Project Showcase

I can’t believe the first half of the year is almost over!  Time flies when you’re having fun! Here’s a quick look at some of the projects that we have completed over the past few weeks. The Phoenician Resort Responsive Email Click Here to View Full Email >    Understanding Women

Launching a Successful Email Marketing Campaign

As I write this, I realize that it is mid-June.  Summer has just arrived, and especially in Phoenix, AZ, we’re “enjoying” some pretty hot days lately, but it’s never too early to start planning your Email Marketing strategy for the upcoming Holiday Season. More so than at

How Real Time Bidding Works – Infographic

According to Wikipedia, “Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is

7 Reasons to Select WordPress for Your Website Platform

There are a number of solutions available for creating websites, each with their own advantages, disadvantages and fanatical user bases championing each of them. This means finding the solution to publish your content could be tough. Make the wrong choice and you’re potentially stuck with a platform that causes you headaches

Comparing Google Display Network and DoubleClick Ad Exchange

Google Display Network (GDN) and DoubleClick Bid Manager (DBM) are both Google platforms used to run display campaigns. Discover the key differences between the two to help you identify the right one for you. Google offers two ways of running your display activity – through the Google Display