Author Archive
The New Advertising Landscape – Part 2
TO READ PART 1 OF THIS ARTICLE, CLICK HERE > A few days ago, I read somewhere (I wish I could cite the source) that nowadays, people’s attention span is down to an all time low. How low? About 8 seconds! That compares to the attention span
The New Advertising Landscape – Part 1
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” Tom Goodwin THE IRONY
Five Cinemagraph Uses for Your Digital Marketing
To borrow Wikipedia’s definition, “Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats, and can give the illusion that the viewer is watching an animation.” Given our background in video production and our current array of
MGR Consulting Group – October Project Showcase
October has gone by really fast!! It feels like I just finished selecting a few project highlights for September, and here I am again deciding what to showcase for October. So much to show and so little space… The Shores Resort & Spa Weddings Microsite – Click
Global Internet Statistics – 3rd Quarter 2017
Every now and then, it’s necessary to take a look at the most current Internet and browser use statistics to ensure that you’re up-to-date with the latest trends in design and programming. At MGR we do that on a monthly basis as we strive to keep up
Instagram Best Practices to Boost Your Brand
Unless you’ve been hiding in a cave over the past ten years, I’m sure you have already established your presence on several social media channels to promote your content, gather new leads, and overall, increase your overall marketing efforts. Hard to believe but Facebook first opened its
Facebook Attribution Explained
How Does Facebook Measure Ads Attribution? Just as most other online advertising platforms work, Facebook also credits (or attributes) actions to your ads if someone viewed or clicked your ad and then took an action within a specified time period. In Facebook’s ecosystem, there are a number
MGR Consulting Group – September Project Showcase
Welcome to the Fall Season! Or as I call it here in Arizona, our “mild summer season.” From now on, time goes by really fast! Halloween decorations and store promotions are already in place, soon to be followed by Thanksgiving, Black Friday deals and the Holiday Season!
Put that Cookie Down – Cross Device Tracking Revisited
As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. In this article, AdExchanger examines the state-of-play around cross-device IDs. Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record
Creating a Facebook Custom Audience – Step-by-Step Guide
One of the most effective methods to ensure that your ads are seen by your target audience is to put them in front of people who have interacted with your company in the past. In other words, people that are already part of your contact list. It’s