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Facebook Improves Campaign Metrics – Implements Restrictions to Facebook Live

Starting March 12, Facebook has implemented a number of updates to campaign metrics and audiences to ensure they provide accurate, actionable, and aligned data that supports real business needs. According to Facebook, these updates include: Potential reach: We will update how we estimate potential reach so that

All Things Amazon – Latest News for Sellers, Vendors and Advertisers

In this episode, Manuel is joined by David Gil, MGR Agency’s Amazon expert to go over the latest news related to Amazon’s Sellers, Vendors and Advertisers.  A must listen for all businesses selling on Amazon! 01:30 – Amazon Sellers and Amazon Vendors.  Understanding the difference 03:30 –

How to Boost Your Product Sales Through Amazon Live

Unless you’ve lived in a cave or hidden off the grid over past few years, I’m sure you’ve heard of YouTube Live, Facebook Live and Instagram Live… and very likely used those channels more than once either recording your own videos or watching your friends’ videos. But

Becoming Digital First: The Challenge and Opportunity

Today’s episode was a short conversation discussing both the challenges and opportunities that exist in the now digital first business world. How can companies adapt and thrive? Today’s episode was a short conversation discussing both the challenges and opportunities that exist in the now digital first business

Airbnb Battles Online Travel Agencies & Marriott Battles Airbnb

Airbnb Continues to Battle Online Travel Agencies Just fresh off the acquisition of Hotel Tonight, Airbnb is clearly positioning itself to face Online Travel Agencies (OTAs) head on.  With Hotel Tonight, Airbnb can now take a piece of the market on repeat bookings OTA style. It seems

Facebook F8 Conference Highlights

“The future is private.” > View Mark Zuckerberg’s Keynote Facebook’s F8 developer conference took place earlier this week.  Interestingly, according to CEO Mark Zuckerberg, this year overall theme is that “the future is private.” And while there is always room for stronger encryption, more secure data storage,

Instagram May Hide Likes & Google Dominates Hotel Reviews

Instagram May Hide Likes Count on Photos Instagram is considering hiding the like count on photos, so followers can’t see how many people have liked an individual post. As demonstrated by code hunter Jane Wong, the still unreleased feature would publicly hide like counts. In her test

How to Get Started with Google Hotel Ads

A couple of weeks ago, I wrote about Google launching a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. With a massive user base and market share, Google has played a significant role in the

eCommerce Statistics for 2019 and Beyond

Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources

Amazon Advertising – The Vendors Dilemma

A couple of weeks ago, I wrote about how Amazon is giving some of its vendors an ultimatum to either lower their prices so that Amazon can make a profit selling them or they can forget about Amazon promoting those products for them. I also mentioned that