MGR News Archive
In a move that most marketing professionals in the travel industry already knew was coming… Google has now launched a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. The article titled “There’s still time to
In the past few months, Amazon has implemented a number of resolutions to improve its bottom line and show investors that growth and higher profits is their main priority. Among the most recent moves, Amazon announced the closure of its 87 pop-up stores and more recently, introduced “Amazon Day,” a
We have mentioned a few times in the past the key role and increasing growth of Metasearch results when it comes to visitors search for their next hotel stay. Top hotel brands already allocate a significant portion of their digital marketing travel to metasearch. However, independent properties
What consumers want and expect from businesses gradually changes over time. Now that online technologies and devices have become widespread, the web is more integral in a person’s life. Customers want to feel connected with businesses. Today’s generations are also more ethically focused. Modern consumers have begun
If customers do not trust your business, they will not support it by buying your services. That rule is as iron-clad as they come in the business world, and you need to carefully plan how you deal with customers. Here are three steps that you can take
If you’re a real estate agent or an independent agency, you already know that in order to be successful, your required skills are no longer limited to just selling a property. In today’s ‘direct to consumer’ sales environment, your ability to market and generate leads through unique
In case you’ve missed it, Amazon is slowly becoming a third major advertising platform following the steps of Google and Facebook. And again, following Google’s recent name update from Google AdWords to simply Google Ads and Facebook’s own Facebook Ads platform, Amazon’s ad platform has also been
Are you a restaurant owner or manager? What if I told you that you could have your restaurant full every day for just about $20/day? Would you be willing to spend that? If not, this article is not for you. But I’m sure $20/day is worth a
If you were lead to believe that any of the most recent scandals regarding online privacy, rigged elections, invasion of privacy or fake news issues are hurting digital marketing and advertising, think again… Maybe, this is just another case of “there’s no such thing as bad publicity”
Towards the end of last year, Google decided to update its trademark policy with regards to how advertisers can bid on a third party trademarked brand name. In sum, the new guidelines make it clear that advertisers can bid on a trademarked brand name if their page