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Reducing Cart Abandonment Through One Page Checkout

If you follow this blog, you already know how emphatic I am about eliminating friction with any type of transaction with your clients.  And I’m not talking about verbal friction, but rather, creating a frictionless environment to get them from point A to point B as easy

MGR – Amazon Weekly News – October 7, 2019

MGR Amazon Weekly Update | October 7, 2019 Top News This Week Amazon Wants Sellers to Pay $5,000/mo for Access to a Dedicated Account Service Rep This option has existed for a while, but has been limited to only very select sellers. Now, Amazon is trying to

Is Your Advertising Budget Working? Understanding eCommerce Campaign Data | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  John Wanamaker Well, it doesn’t have to be that way.  In this episode, Manuel Gil del Real and David Gil

How to Increase Your Customer Retention – eCommerce Strategies

According to Shopify’s State of Commerce Report,  Seventy-three percent of North American shoppers buy from brands they’re familiar with or with which they’ve had some prior business interaction. This is especially important as we approached the Holiday Season.  The additional stress of shopping for so many friends

MGR – Amazon Weekly News – September 23, 2019

MGR Amazon Weekly Update | September 23, 2019 Top News This Week Amazon’s Algorithm Favors Products That Generate the Most Profit For Them, Which is Often Their Own Products This may not come as a huge surprise to most Sellers, but the details are important. Amazon is

How to Increase Your Average Order Value – eCommerce Strategies

For eCommerce store owners and marketing agencies, the end of the summer means nothing more than a reminder to start planning about the Holiday Season right away if you want to stay ahead of the game.  What used to be Thanksgiving, Black Friday and Christmas shopping, has

A Preview of MGR’s New “eCommerce Edge Podcast,” Stripe’s New Valuation, and Facebook Comes to Your Living Room | MGR Unplugged

 Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast In this episode, Manuel Gil del Real is joined by David Gil to talk about MGR’s latest podcast for all things eCommerce.  We also talk about Stripe’s new record valuation after the latest investment round.  Apple’s

Video Marketing Statistics – 2019

It seems like no matter how much the Internet grows in so many directions, video content still dominates on all channels and platforms.  And I’m not just talking about the traditional streaming video wars between Netflix, Amazon, Apple, Disney, Hulu, etc.  This is purely video for the

MGR – Amazon Weekly News – September 16, 2019

MGR Amazon Weekly Update | September 16, 2019 Top News This Week Amazon Has Launched a New Ad Program ‘Sponsored Display’ Allowing Sellers to Target Customers and Audiences Outside of Amazon This is big news for sellers, for two main reasons. First, it allows Sellers to target

Apple Surprises, California Vs. Uber, Instagram Copies TikTok and Slack Disappoints. | MGR Unplugged

 Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Join us today for a very animated conversation between Manuel Gil del Real and David Gil as we cover a number of topics in the news this week. We start by commenting on Apple’s new products