Mobile Marketing Archive
How to Boost Your Product Sales Through Amazon Live
Unless you’ve lived in a cave or hidden off the grid over past few years, I’m sure you’ve heard of YouTube Live, Facebook Live and Instagram Live… and very likely used those channels more than once either recording your own videos or watching your friends’ videos. But
Airbnb Battles Online Travel Agencies & Marriott Battles Airbnb
Airbnb Continues to Battle Online Travel Agencies Just fresh off the acquisition of Hotel Tonight, Airbnb is clearly positioning itself to face Online Travel Agencies (OTAs) head on. With Hotel Tonight, Airbnb can now take a piece of the market on repeat bookings OTA style. It seems
Facebook F8 Conference Highlights
“The future is private.” > View Mark Zuckerberg’s Keynote Facebook’s F8 developer conference took place earlier this week. Interestingly, according to CEO Mark Zuckerberg, this year overall theme is that “the future is private.” And while there is always room for stronger encryption, more secure data storage,
Instagram May Hide Likes & Google Dominates Hotel Reviews
Instagram May Hide Likes Count on Photos Instagram is considering hiding the like count on photos, so followers can’t see how many people have liked an individual post. As demonstrated by code hunter Jane Wong, the still unreleased feature would publicly hide like counts. In her test
How to Get Started with Google Hotel Ads
A couple of weeks ago, I wrote about Google launching a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. With a massive user base and market share, Google has played a significant role in the
eCommerce Statistics for 2019 and Beyond
Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources
Amazon Advertising – The Vendors Dilemma
A couple of weeks ago, I wrote about how Amazon is giving some of its vendors an ultimatum to either lower their prices so that Amazon can make a profit selling them or they can forget about Amazon promoting those products for them. I also mentioned that
Google Strikes Again – Travel Search Redefined
In a move that most marketing professionals in the travel industry already knew was coming… Google has now launched a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. The article titled “There’s still time to
Amazon’s New Growth Strategy – Eliminating Ads for Unprofitable Products
In the past few months, Amazon has implemented a number of resolutions to improve its bottom line and show investors that growth and higher profits is their main priority. Among the most recent moves, Amazon announced the closure of its 87 pop-up stores and more recently, introduced “Amazon Day,” a
How Google is Dominating Metasearch for Hotels
We have mentioned a few times in the past the key role and increasing growth of Metasearch results when it comes to visitors search for their next hotel stay. Top hotel brands already allocate a significant portion of their digital marketing travel to metasearch. However, independent properties