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Instagram May Hide Likes & Google Dominates Hotel Reviews

Instagram May Hide Likes Count on Photos Instagram is considering hiding the like count on photos, so followers can’t see how many people have liked an individual post. As demonstrated by code hunter Jane Wong, the still unreleased feature would publicly hide like counts. In her test

How to Get Started with Google Hotel Ads

A couple of weeks ago, I wrote about Google launching a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. With a massive user base and market share, Google has played a significant role in the

eCommerce Statistics for 2019 and Beyond

Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources

Amazon Advertising – The Vendors Dilemma

A couple of weeks ago, I wrote about how Amazon is giving some of its vendors an ultimatum to either lower their prices so that Amazon can make a profit selling them or they can forget about Amazon promoting those products for them. I also mentioned that

Google Strikes Again – Travel Search Redefined

In a move that most marketing professionals in the travel industry already knew was coming… Google has now launched a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. The article titled “There’s still time to

Amazon’s New Growth Strategy – Eliminating Ads for Unprofitable Products

In the past few months, Amazon has implemented a number of resolutions to improve its bottom line and show investors that growth and higher profits is their main priority.   Among the most recent moves, Amazon announced the closure of its 87 pop-up stores and more recently, introduced “Amazon Day,” a

How Google is Dominating Metasearch for Hotels

We have mentioned a few times in the past the key role and increasing growth of Metasearch results when it comes to visitors search for their next hotel stay.  Top hotel brands already allocate a significant portion of their digital marketing travel to metasearch.  However, independent properties

Your 3-Prong Strategy for Building Customer Trust

If customers do not trust your business, they will not support it by buying your services. That rule is as iron-clad as they come in the business world, and you need to carefully plan how you deal with customers. Here are three steps that you can take

From New Listing to Sold – Using Facebook Ads for Real Estate

If you’re a real estate agent or an independent agency, you already know that in order to be successful, your required skills are no longer limited to just selling a property. In today’s ‘direct to consumer’ sales environment, your ability to market and generate leads through unique

Your Updated Guide to Amazon Advertising

In case you’ve missed it, Amazon is slowly becoming a third major advertising platform following the steps of Google and Facebook.  And again, following Google’s recent name update from Google AdWords to simply Google Ads and Facebook’s own Facebook Ads platform,  Amazon’s ad platform has also been