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How Millennials Influence eCommerce Habits in 2019

It’s no secret that eCommerce keeps growing both in sales volume and transaction value year after year.  One of the key factors for this growth is the generational shift combined with the growth of eCommerce solutions over the past decade.  When it comes to shopping online, millennials

The Most Important Takeaways of 2018

While putting together a recap of last year’s most popular podcasts, what I realized was that in 2018 we talked a lot about the shift in media from traditional to digital. It’s not like it wasn’t already happening before, but 2018 was the year that big companies,

Advanced Audience Targeting – Infographic

The Important Benefits of AMP in 2019 & Beyond

As we finish out 2018, we all start to plan for an exciting and profitable new year. Along with these plans come strategies and ideas to implement, improve and get better. By now you’ve probably heard of AMP, which stands for Accelerated Mobile Pages. However, are you

MGR Consulting Group – Fall Project Showcase

You know you’re busy when you don’t even have time to work on your own stuff!  And that’s exactly what’s happening at MGR these days… we have a new website coming, new podcasts in the works with amazing interviewees already lined up, and a lot of other

The Digital Marketing Arbitrage in Today’s World

It was just a few years ago that The Internet used to be called the Information Superhighway, and for a good reason.  There’s so much information circulating over the Internet today at incredible speeds that it’s impossible for any human to keep up with it.  The greatest

Voice Search Findings, Campaign Optimization and More

Earlier this year, Brian Dean analyzed 10,000 Google Home voice search results with the purpose of determining what separates voice search from traditional typed search. A Summary of his most interesting findings are as follows: PageSpeed appears to play a major role in voice search SEO. The average

Finding New Leads Through Google Ads Customer Match

  Customer Match is not a new feature by any means.  In fact, it’s been around for over 3 years. When Google first introduced Customer Match in 2015, it allowed search advertisers to create and target custom audiences based on a list of user email addresses in their Search,

Top Ten Marketing Rules to Succeed in 2019 and Beyond

Rule #1: Use a Diversified Multi-channel Approach Whether you decide or can afford to use two, three, four or more channels, the more diversified your marketing is, the better.  Just like investing in stocks, you don’t want to put all of your eggs in one basket.  Especially,

Amazon’s Next Big Ad Platform – Why You Should Care

Amazon is already on track to sell $4.6 billion worth of ads this year, and that number is growing quickly, up from $2.2 billion a year ago. That number however is nothing compared to Google and Facebook who will do close to $100 billion combined in ad revenue