Mobile Marketing Archive
The duopoly between Google and Facebook in the world of digital advertising keeps growing year over year. According to eMarketer, they expect overall digital ad spend in the U.S. to grow 15.9 percent this year—the equivalent of $83 billion in revenue. From this amount, Facebook’s advertising revenue is
Here’s the irony. We’ve all heard how foreign governments have used Facebook advertising to swing presidential elections and political campaigns, not just in the US, but in other countries, including Brexit votes, and countless other political affairs. There’s an ongoing debate about how social media algorithms have
The year has started at full speed for MGR in all departments. If you’re a regular subscriber and receive our monthly MGR Edge Newsletter, you already know about some of the new ventures that we have in the works. It’s so exciting for us and our clients!
The following information is courtesy of Litmus (https://litmus.com/) a company and service that MGR relies on for all sorts of Email testing while working with different email clients. EMAIL CLIENT MARKET SHARE 2017 We tracked 15 billion email opens in 2017 to determine where subscribers are reading emails.
While web accessibility isn’t a new topic, it’s been gaining more recognition and social momentum within the last few years. As a matter of fact, a first of its kind lawsuit was brought against online streaming entertainment giant Netflix by the American Council of the Blind (ACB)
When it comes to companies that truly think plan for long term success rather that short-term profits, Amazon & NETFLIX are the first two that come to mind. And that’s not only because most of us interact with one or the other on a daily basis, but
First, we’ll go over organic tactics, or basic ways to boost following and get sales with no ad spend. This approach will take a lot longer so you should combine it with a paid campaign to get awesome results. Hashtags, this is the most common advice so
Facebook has come a long way since its humble, college-focused beginnings as a tech startup. While the platform’s user base has grown substantially, the opportunity to advertise to these users has as well. As of Q3 in 2017, Facebook passed over two billion monthly active users. With
As if we needed any additional conformation, one of the clear conclusions from this year’s Consumer Electronics Show (CES) in Las Vegas is that audio content and voice are going to dominate 2018. From podcasts, to Amazon Alexa, to Google Home, audio, is rapidly becoming the preferred
Everything is changing so fast around us today that it’s becoming more and more challenging to keep up. From technology, to the way we interact with each other, working habits, consumer trends, travel experiences, social media, political affairs… So much so, that when someone casually asks