Mobile Marketing Archive
MGR eCommerce Edge Weekly | February 25, 2020
MGR eCommerce Edge Weekly | February 25, 2020 Top News This Week The Coronavirus is Getting Much Worse, Get Ready A month ago I wrote that everyone in eComm needed to be very aware of the Coronavirus (now known as COVID19), and to keep an incredibly watchful
Travel Insights: The Twists and Turns of Booking Your Next Trip
How people plan a trip from beginning to end A few days ago, I wrote an article about the new and improved version of Google Travel – How Planning Your Next Trip is Now Easier Than Ever. The new platform adds new features such us helping travelers
MGR eCommerce Edge Weekly | February 18, 2020
MGR eCommerce Edge Weekly | February 18, 2020 Top News This Week VC Money is Leaving DTC, and It’s Probably Good for Both Sides In 2018 alone DTC companies raised over $1 Billion from VCs. We likely won’t see fundraising numbers like that again for consumer
YouTube Analytics – The Proof Is In The Data
If you decide to allocate a portion of your digital marketing budget to YouTube advertising, the next logical step is understanding YouTube’s own Analytics console. By the way, if you’re interested in learning about YouTube’s most recent ad formats (as of January 2020) you may want to
MGR eCommerce Edge Weekly | February 11, 2020
MGR eCommerce Edge Weekly | February 11, 2020 Top News This Week DTC Darling, Brandless, is Shutting Down: This is Why Strategy Matters In 2018, Brandless raised $240 Million in an attempt to create a minimalistic and affordable brand that sells everything from snacks to home
All You Need to Know About YouTube Video Ads
It is no secret for online marketers that all major advertising platforms, from Facebook and Instagram to Google and YouTube, Amazon, etc. are constantly updating their ads formats, features, targeting and placement options and rates to engage the maximum number of visitors. In this article I will
MGR eCommerce Edge Weekly | February 4, 2020
MGR eCommerce Edge Weekly | February 4, 2020 Top News This Week Macro View: As We Enter the Next Decade, Where is Commerce Going? Change in commerce is nothing new, eCommerce just happens to be the fastest growing shift right now. But, despite its rapid growth,
MGR eCommerce Edge Weekly | January 28, 2020
MGR eCommerce Edge Weekly | January 28, 2020 Top News This Week Trade Deals and Pandemics: Latest on How China Will Impact Your Business There are two major developments over the last two weeks in China, a new trade deal with the US, and the outbreak
MGR eCommerce Edge Weekly | January 22, 2020
MGR eCommerce Edge Weekly | January 23, 2020 Top News This Week How Facebook Plans to Compete with Shopify and Amazon The next frontier for consumer brands is Social Commerce, and Facebook wants a piece. Facebook would love nothing more than to further increase their position
Google Travel – How Planning Your Next Trip is Now Easier Than Ever
Leave it up to Google to re-invent the world of travel on more time. Just as most of us were recovering from all the New Year’s parties and celebrations, Google has also joined the party by launching their new and improved Google Travel platform. To add some