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MGR Consulting Group – November Project Showcase

With Thanksgiving behind us and s we head  heavily into the Holiday Season, it’s crunch time for our team trying to keep up with all deadlines!  December is going to be fun but here’s a glimpse at some of the projects that we completed last month. Sunshine

Taking Advantage of Facebook Lead Ads

When you’re just starting out with your new Facebook Ads campaign, it can be challenging to figure out what a good return from your campaign is. The success of a Facebook campaign will depend on a number of factors such as your campaign objective, geo targets, industry,

The New Advertising Landscape – Part 2

TO READ PART 1 OF THIS ARTICLE, CLICK HERE > A few days ago, I read somewhere (I wish I could cite the source) that nowadays, people’s attention span is down to an all time low.  How low?  About 8 seconds!  That compares to the attention span

The New Advertising Landscape – Part 1

 “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” Tom Goodwin   THE IRONY

MGR Consulting Group – October Project Showcase

October has gone by really fast!! It feels like I just finished selecting a few project highlights for September, and here I am again deciding what to showcase for October.  So much to show and so little space… The Shores Resort & Spa Weddings Microsite – Click

Global Internet Statistics – 3rd Quarter 2017

Every now and then, it’s necessary to take a look at the most current Internet and browser use statistics to ensure that you’re up-to-date with the latest trends in design and programming.  At MGR we do that on a monthly basis as we strive to keep up

Facebook Attribution Explained

How Does Facebook Measure Ads Attribution? Just as most other online advertising platforms work, Facebook also credits (or attributes) actions to your ads if someone viewed or clicked your ad and then took an action within a specified time period. In Facebook’s ecosystem, there are a number

MGR Consulting Group – September Project Showcase

Welcome to the Fall Season!  Or as I call it here in Arizona, our “mild summer season.”  From now on, time goes by really fast!  Halloween decorations and store promotions are already in place, soon to be followed by Thanksgiving, Black Friday deals and the Holiday Season! 

Put that Cookie Down – Cross Device Tracking Revisited

As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. In this article, AdExchanger examines the state-of-play around cross-device IDs. Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record

Creating a Facebook Custom Audience – Step-by-Step Guide

One of the most effective methods to ensure that your ads are seen by your target audience is to put them in front of people who have interacted with your company in the past.  In other words, people that are already part of your contact list. It’s