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Facebook Attribution Explained

How Does Facebook Measure Ads Attribution? Just as most other online advertising platforms work, Facebook also credits (or attributes) actions to your ads if someone viewed or clicked your ad and then took an action within a specified time period. In Facebook’s ecosystem, there are a number

MGR Consulting Group – September Project Showcase

Welcome to the Fall Season!  Or as I call it here in Arizona, our “mild summer season.”  From now on, time goes by really fast!  Halloween decorations and store promotions are already in place, soon to be followed by Thanksgiving, Black Friday deals and the Holiday Season! 

Put that Cookie Down – Cross Device Tracking Revisited

As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. In this article, AdExchanger examines the state-of-play around cross-device IDs. Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record

Creating a Facebook Custom Audience – Step-by-Step Guide

One of the most effective methods to ensure that your ads are seen by your target audience is to put them in front of people who have interacted with your company in the past.  In other words, people that are already part of your contact list. It’s

Making Your Website More Secure for Your Visitors

HTTPS was officially acknowledged as a ranking signal in 2014. Since then people have been discussing the strength of this signal and its contribution to the higher rankings. At some point Google agreed that it has boosted rewards for secure websites; however, according to SEM experts, it

The Digital Marketing Landscape – 2017 Report

Sharpening your marketing tools should be an ongoing process and not the type of task that you simply look into once a year.  If something doesn’t work, or if a campaign is not generating the type of ROI that you had planned for, the sooner you look

20 Facts to Get Your eCommerce Store Ready for the Holidays

For marketers, “Christmas in July” means nothing more than a reminder to start planning about the Holiday Season right away if you want to stay ahead of the game.  What used to be Thanksgiving, Black Friday and Christmas shopping, has now expanded into Small Business Saturday, Cyber

Google’s New Plan for Last Click Attribution

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Even this quote has multiple attributions, from Henry Ford to a small department store owner in Philadelphia named John Wannamaker. The truth is that the road from a first impression to

Six Steps to Optimize Your Email Retargeting Campaign

Email retargeting connects rich customer data to email addresses allowing you to attract customers back to your website. For that reason, collecting email addresses on your website helps expand the reach of an email retargeting campaign and improve your existing email marketing strategy. Consider these facts: On

Launching a Successful Email Marketing Campaign

As I write this, I realize that it is mid-June.  Summer has just arrived, and especially in Phoenix, AZ, we’re “enjoying” some pretty hot days lately, but it’s never too early to start planning your Email Marketing strategy for the upcoming Holiday Season. More so than at