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From New Listing to Sold – Using Facebook Ads for Real Estate

If you’re a real estate agent or an independent agency, you already know that in order to be successful, your required skills are no longer limited to just selling a property. In today’s ‘direct to consumer’ sales environment, your ability to market and generate leads through unique

Your Updated Guide to Amazon Advertising

In case you’ve missed it, Amazon is slowly becoming a third major advertising platform following the steps of Google and Facebook.  And again, following Google’s recent name update from Google AdWords to simply Google Ads and Facebook’s own Facebook Ads platform,  Amazon’s ad platform has also been

How to Market Your Restaurant – Advanced Targeting Techniques

Are you a restaurant owner or manager?  What if I told you that you could have your restaurant full every day for just about $20/day?  Would you be willing to spend that?  If not, this article is not for you.  But I’m sure $20/day is worth a

Digital Ads Don’t Work, Or Do They?

If you were lead to believe that any of the most recent scandals regarding online privacy, rigged elections, invasion of privacy or fake news issues are hurting digital marketing and advertising, think again…  Maybe, this is just another case of “there’s no such thing as bad publicity”

How Google’s New Trademark Policy Will Affect Your Budget

Towards the end of last year, Google decided to update its trademark policy with regards to how advertisers can bid on a third party trademarked brand name.  In sum, the new guidelines make it clear that advertisers can bid on a trademarked brand name if their page

How Millennials Influence eCommerce Habits in 2019

It’s no secret that eCommerce keeps growing both in sales volume and transaction value year after year.  One of the key factors for this growth is the generational shift combined with the growth of eCommerce solutions over the past decade.  When it comes to shopping online, millennials

The Most Important Takeaways of 2018

While putting together a recap of last year’s most popular podcasts, what I realized was that in 2018 we talked a lot about the shift in media from traditional to digital. It’s not like it wasn’t already happening before, but 2018 was the year that big companies,

Advanced Audience Targeting – Infographic

MGR Consulting Group – Fall Project Showcase

You know you’re busy when you don’t even have time to work on your own stuff!  And that’s exactly what’s happening at MGR these days… we have a new website coming, new podcasts in the works with amazing interviewees already lined up, and a lot of other

The Digital Marketing Arbitrage in Today’s World

It was just a few years ago that The Internet used to be called the Information Superhighway, and for a good reason.  There’s so much information circulating over the Internet today at incredible speeds that it’s impossible for any human to keep up with it.  The greatest