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New Technologies – Capturing Your Customers Attention

Although analytics software provides valuable information about certain aspects of your online business, the truth is that numbers alone, mean very little. They’re just an indication of how many people you’re reaching.  It’s important to understand that you’re in the business of trading attention.  No matter what

The Winding Road to Measuring Attribution

All digital marketing strategies share the common goal of increasing conversions.  Conversions come in many different sizes and colors.  Whether it be to sell a product, download an app, submit an RFP form or book a hotel online, the higher your conversion rate is, the more successful

Do You Really Need Terms & Conditions?

As the owner and general manager of all MGR related businesses, I spend quite a bit of time dealing with contracts, agreements and overall legal descriptions applicable to work that we create for our clients.  I personally don’t care much for contracts.  Our policy has always been

Understanding GDPR and How it May Affect Your Marketing Practices

The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union. It addresses the export of personal data outside the EU. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international

Metasearch for Hotels Explained

It’s not secret that one of MGR’s main areas of expertise is in digital marketing for the travel and hospitality industry.  After more than 15 years working with all types of travel professionals, from large hotel chains to the small and independent boutique hotel, I think we’ve

Comparing Google Analytics and Facebook Analytics

If you’re a marketing professional, I’m sure you’re starting to hear more and more about Facebook Analytics.  Perhaps, you’re also already using it to track the performance of some of your digital marketing campaigns. What is Facebook Analytics? It is important to understand that Facebook Analytics is

MGR Consulting Group – March Project Showcase

And just like that, the first quarter of 2018 is now in the books!  Welcome to spring, our favorite time of the year!  But before we spring forward (not a very creative joke…) let me spend a few minutes showcasing a few projects that we’ve worked on

Why You Must Consider Facebook to Complement Your AdWords Advertising

The duopoly between Google and Facebook in the world of digital advertising keeps growing year over year. According to eMarketer, they expect overall digital ad spend in the U.S. to grow 15.9 percent this year—the equivalent of $83 billion in revenue. From this amount, Facebook’s advertising revenue is

MGR Consulting Group – February Project Showcase

The year has started at full speed for MGR in all departments.  If you’re a regular subscriber and receive our monthly MGR Edge Newsletter, you already know about some of the new ventures that we have in the works.  It’s so exciting for us and our clients! 

Email Marketing Usage Statistics – 2017

The following information is courtesy of Litmus (https://litmus.com/) a company and service that MGR relies on for all sorts of Email testing while working with different email clients. EMAIL CLIENT MARKET SHARE 2017 We tracked 15 billion email opens in 2017 to determine where subscribers are reading emails.