SEO Tips & Updates Archive

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What You Need to Know to Start Selling on Amazon

This article is meant to be a quick reference guide for new or existing Amazon Sellers that want to ensure that their store is in compliance with Amazon’s latest terms and conditions.  It provides you with additional information that is key to selling successfully on Amazon. Amazon

MGR – Amazon Weekly News – August 5, 2019

MGR Amazon Weekly Update | August 5, 2019 Top News This Week Amazon Has Made Multiple Changes to its ‘Business Solutions Agreement’ That Will Go Into Effect on August 16th Amazon is making changes to 8 different sections of the agreement that all sellers sign off on

Hospitality Marketing. Customer Retention and Loyalty Through Metasearch

If you’re a regular reader of this blog, you know that I’ve mentioned a few times in the past the key role and increasing growth of Metasearch results when it comes to visitors search for their next hotel stay.  Top hotel brands already allocate a significant portion of their

Four Advertising Updates from Google that You May Have Missed

The following article is based on information and content originally created by WordStream. In case you missed it, earlier this year, Google made a number of significant announcements during their Google Marketing Live 2019 Conference.  Let’s take a look at four new updates that will affect current

How to Get Started with Google Hotel Ads

A couple of weeks ago, I wrote about Google launching a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. With a massive user base and market share, Google has played a significant role in the

Google Strikes Again – Travel Search Redefined

In a move that most marketing professionals in the travel industry already knew was coming… Google has now launched a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. The article titled “There’s still time to

How Google is Dominating Metasearch for Hotels

We have mentioned a few times in the past the key role and increasing growth of Metasearch results when it comes to visitors search for their next hotel stay.  Top hotel brands already allocate a significant portion of their digital marketing travel to metasearch.  However, independent properties

Digital Ads Don’t Work, Or Do They?

If you were lead to believe that any of the most recent scandals regarding online privacy, rigged elections, invasion of privacy or fake news issues are hurting digital marketing and advertising, think again…  Maybe, this is just another case of “there’s no such thing as bad publicity”

How Google’s New Trademark Policy Will Affect Your Budget

Towards the end of last year, Google decided to update its trademark policy with regards to how advertisers can bid on a third party trademarked brand name.  In sum, the new guidelines make it clear that advertisers can bid on a trademarked brand name if their page

Advanced Audience Targeting – Infographic