SEO Tips & Updates Archive

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The 4 Best Instagram Marketing Tactics

First, we’ll go over organic tactics, or basic ways to boost following and get sales with no ad spend. This approach will take a lot longer so you should combine it with a paid campaign to get awesome results. Hashtags, this is the most common advice so

Are You Failing to Reach Your Customers?

  Everything is changing so fast around us today that it’s becoming more and more challenging to keep up.  From technology, to the way we interact with each other, working habits, consumer trends, travel experiences, social media, political affairs…  So much so, that when someone casually asks

Digital and Social Media Marketing Statistics – 4th Quarter 2017

Part of my weekly schedule is spent on the phone or meeting in person with a variety marketing professionals discussing marketing plans.  I have to say, the majority of them -some of them already MGR clients- have also become good friends of mine over the years.  However,

The Edge – Instagram vs Snapchat: Which is Better?

VIDEO TRANSCRIPT At this very moment, Snapchat and Instagram are at war for your attention. Both platforms target very similar audiences. And now, because they’re both going all out, whatever it takes, including stealing and ripping off each other’s’ features. Right? From stories, to swipe up to

MGR Consulting Group – November Project Showcase

With Thanksgiving behind us and s we head  heavily into the Holiday Season, it’s crunch time for our team trying to keep up with all deadlines!  December is going to be fun but here’s a glimpse at some of the projects that we completed last month. Sunshine

The New Advertising Landscape – Part 2

TO READ PART 1 OF THIS ARTICLE, CLICK HERE > A few days ago, I read somewhere (I wish I could cite the source) that nowadays, people’s attention span is down to an all time low.  How low?  About 8 seconds!  That compares to the attention span

Facebook Attribution Explained

How Does Facebook Measure Ads Attribution? Just as most other online advertising platforms work, Facebook also credits (or attributes) actions to your ads if someone viewed or clicked your ad and then took an action within a specified time period. In Facebook’s ecosystem, there are a number

Put that Cookie Down – Cross Device Tracking Revisited

As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. In this article, AdExchanger examines the state-of-play around cross-device IDs. Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record

Making Your Website More Secure for Your Visitors

HTTPS was officially acknowledged as a ranking signal in 2014. Since then people have been discussing the strength of this signal and its contribution to the higher rankings. At some point Google agreed that it has boosted rewards for secure websites; however, according to SEM experts, it

The Digital Marketing Landscape – 2017 Report

Sharpening your marketing tools should be an ongoing process and not the type of task that you simply look into once a year.  If something doesn’t work, or if a campaign is not generating the type of ROI that you had planned for, the sooner you look