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Digital Marketing Statistics for 2018

As we approach the third and fourth quarters of 2018, I thought it would be a good time to take a quick look at some of the most relevant digital marketing statistics for the past 12 months.  If anything, it’s always a good reminder of where the

Revisiting The Zero Moment of Truth in The Digital Marketing Era

Up until around twenty years ago most of the advertising that we were exposed to was limited to print, radio, TV, and some PR.  If you had a good client base, peer-to-peer advertising (word of mouth) was also very effective as still is. Today, the marketing and

Google AdWords to Become Google Ads

If you’re a search engine marketing professional who uses Google AdWords on a regular basis, I’m sure you’ve seen this pop up message show up at the top of your console several times: “Google AdWords will soon be Google Ads. The Help Center and new AdWords experience will

Why Branding Campaigns Are Crucial for Your AdWords Strategy

As a digital marketing agency, one of our goals is to consistently look for ways to reduce our clients’ customer acquisition costs. Everybody understands that the lower your CPA, the wider your profit margin will be.  But you can’t work on CPA strategies without having enough history

The Winding Road to Measuring Attribution

All digital marketing strategies share the common goal of increasing conversions.  Conversions come in many different sizes and colors.  Whether it be to sell a product, download an app, submit an RFP form or book a hotel online, the higher your conversion rate is, the more successful

Understanding GDPR and How it May Affect Your Marketing Practices

The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union. It addresses the export of personal data outside the EU. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international

Metasearch for Hotels Explained

It’s not secret that one of MGR’s main areas of expertise is in digital marketing for the travel and hospitality industry.  After more than 15 years working with all types of travel professionals, from large hotel chains to the small and independent boutique hotel, I think we’ve

Comparing Google Analytics and Facebook Analytics

If you’re a marketing professional, I’m sure you’re starting to hear more and more about Facebook Analytics.  Perhaps, you’re also already using it to track the performance of some of your digital marketing campaigns. What is Facebook Analytics? It is important to understand that Facebook Analytics is

MGR Consulting Group – March Project Showcase

And just like that, the first quarter of 2018 is now in the books!  Welcome to spring, our favorite time of the year!  But before we spring forward (not a very creative joke…) let me spend a few minutes showcasing a few projects that we’ve worked on

Why You Must Consider Facebook to Complement Your AdWords Advertising

The duopoly between Google and Facebook in the world of digital advertising keeps growing year over year. According to eMarketer, they expect overall digital ad spend in the U.S. to grow 15.9 percent this year—the equivalent of $83 billion in revenue. From this amount, Facebook’s advertising revenue is