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Google Strikes Again – Travel Search Redefined

In a move that most marketing professionals in the travel industry already knew was coming… Google has now launched a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. The article titled “There’s still time to

How Google is Dominating Metasearch for Hotels

We have mentioned a few times in the past the key role and increasing growth of Metasearch results when it comes to visitors search for their next hotel stay.  Top hotel brands already allocate a significant portion of their digital marketing travel to metasearch.  However, independent properties

Digital Ads Don’t Work, Or Do They?

If you were lead to believe that any of the most recent scandals regarding online privacy, rigged elections, invasion of privacy or fake news issues are hurting digital marketing and advertising, think again…  Maybe, this is just another case of “there’s no such thing as bad publicity”

How Google’s New Trademark Policy Will Affect Your Budget

Towards the end of last year, Google decided to update its trademark policy with regards to how advertisers can bid on a third party trademarked brand name.  In sum, the new guidelines make it clear that advertisers can bid on a trademarked brand name if their page

Advanced Audience Targeting – Infographic

MGR Consulting Group – Fall Project Showcase

You know you’re busy when you don’t even have time to work on your own stuff!  And that’s exactly what’s happening at MGR these days… we have a new website coming, new podcasts in the works with amazing interviewees already lined up, and a lot of other

Voice Search Findings, Campaign Optimization and More

Earlier this year, Brian Dean analyzed 10,000 Google Home voice search results with the purpose of determining what separates voice search from traditional typed search. A Summary of his most interesting findings are as follows: PageSpeed appears to play a major role in voice search SEO. The average

Finding New Leads Through Google Ads Customer Match

  Customer Match is not a new feature by any means.  In fact, it’s been around for over 3 years. When Google first introduced Customer Match in 2015, it allowed search advertisers to create and target custom audiences based on a list of user email addresses in their Search,

Top Ten Marketing Rules to Succeed in 2019 and Beyond

Rule #1: Use a Diversified Multi-channel Approach Whether you decide or can afford to use two, three, four or more channels, the more diversified your marketing is, the better.  Just like investing in stocks, you don’t want to put all of your eggs in one basket.  Especially,

Amazon’s Next Big Ad Platform – Why You Should Care

Amazon is already on track to sell $4.6 billion worth of ads this year, and that number is growing quickly, up from $2.2 billion a year ago. That number however is nothing compared to Google and Facebook who will do close to $100 billion combined in ad revenue