SEO Tips & Updates Archive

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Facebook Attribution Explained

How Does Facebook Measure Ads Attribution? Just as most other online advertising platforms work, Facebook also credits (or attributes) actions to your ads if someone viewed or clicked your ad and then took an action within a specified time period. In Facebook’s ecosystem, there are a number

Put that Cookie Down – Cross Device Tracking Revisited

As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. In this article, AdExchanger examines the state-of-play around cross-device IDs. Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record

Making Your Website More Secure for Your Visitors

HTTPS was officially acknowledged as a ranking signal in 2014. Since then people have been discussing the strength of this signal and its contribution to the higher rankings. At some point Google agreed that it has boosted rewards for secure websites; however, according to SEM experts, it

The Digital Marketing Landscape – 2017 Report

Sharpening your marketing tools should be an ongoing process and not the type of task that you simply look into once a year.  If something doesn’t work, or if a campaign is not generating the type of ROI that you had planned for, the sooner you look

Google’s New Plan for Last Click Attribution

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Even this quote has multiple attributions, from Henry Ford to a small department store owner in Philadelphia named John Wannamaker. The truth is that the road from a first impression to

How Real Time Bidding Works – Infographic

According to Wikipedia, “Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is

7 Reasons to Select WordPress for Your Website Platform

There are a number of solutions available for creating websites, each with their own advantages, disadvantages and fanatical user bases championing each of them. This means finding the solution to publish your content could be tough. Make the wrong choice and you’re potentially stuck with a platform that causes you headaches

Comparing Google Display Network and DoubleClick Ad Exchange

Google Display Network (GDN) and DoubleClick Bid Manager (DBM) are both Google platforms used to run display campaigns. Discover the key differences between the two to help you identify the right one for you. Google offers two ways of running your display activity – through the Google Display

Understanding Attribution – Who Gets the Credit For The Conversion

Last week I discussed about the importance of being very familiar with your Key Performance Indicators (KPI) throughout the different stages of your sales funnel.  Today, I will expand even further by getting into one of the most coveted words in the world of marketing and digital

Understanding Display Advertising KPI

One of the biggest mistakes marketers make when setting up a campaign is using the same strategy and metrics that have proven to be successful for one stage of the sales process across the board, namely for the entire campaign.  The problem with this approach is that