SEO & SEM Updates Archive
All You Want to Know About SEO and Never Dared Ask
There’s this line in the movie “Crouching Tiger, Hidden Dragon” uttered by Master Li Mu Bai (played by Chow Yun Fat) to Yu Shu Lien (played by the beautiful Michelle Yeoh), which was something like: “The hands of a Shu Tao master, how I longed to touch,
5 Tips and Tricks From Google Analytics Professionals
Google Analytics may seem pretty easy and straightforward to use, but many people fail to optimize the full service it provides. To become a smarter GA user, heed the following tips and tricks from Google Analytics professionals. 1. Take advantage of helpful but commonly underutilized features such
Remarketing Facts to Consider for Your Next Campaign
Some online marketers avoid remarketing due to the unfounded belief that it is ineffective or too intrusive. Contrary to these beliefs, remarketing, when used correctly, can provide plenty of benefits for your business. In fact, as far as our MGR Team is concerned, when used in conjunction
How To Make Search Engines Love Your Blog
Blogging is one effective way to reach out to your customers and put your personality across. A blog is also a fantastic destination for customers to see what’s going on with your business. Suffice it to say, it’s an online marketing strategy that can make your website
Landing Page Optimization – Separating Facts from Fiction
One of the most reliable strategies for boosting conversion rates is landing page optimization. When you make your landing pages really effective and targeted to your individual campaigns, you can enjoy an increase in sales, subscriptions, and other forms of beneficial engagement. The problem is, there are
How to Get the Most Out of Your PPC Campaign
6 Critical Elements of your Pay Per Click Campaign Structure Campaigns: Your main advertising campaign theme and where you allocate your budget Ad Groups: We divide your main campaign theme into more targeted audiences based on your own goals Keywords: Each ad group will include a list of 15-20 highly
8 Ways to Optimize Your WordPress Website for Better SEO Results
It doesn’t matter if your website has jaw-dropping design and that it features amazing content. If it’s not being found by search engines, then you’re not getting any qualified traffic. And if it’s not getting any qualified traffic, then it might as well not exist. One of
5 Things to Avoid with Dynamic Keyword Insertion
Ensuring that your text ads are able to attain your intended goals is as simple as inserting your keyword into the ad copy itself. For each keyword included in your Google AdWords campaign, you have an opportunity to increase your ads’ relevancy, so it’s only logical to
Understanding Google Analytics Bounce Rates
If you claim to be someone who’s not tech-savvy at all, then bounce rate may seem like one of the performance gauges in the NBA. It’s not, and clearly, you don’t know much about the NBA either. In the digital world, bounce rate refers to a website’s
Top 7 New AdWords Tools to Improve Your Campaigns
Google AdWords has become a must-have in any forward-thinking business owners’ arsenal of tools for effective marketing. But while it can be exciting to see how it can yield positive results for a business, it can also be overwhelming to go through all of its key features