SEO & SEM Updates Archive

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MGR Consulting Group – 2014 Year In Review

They say that an image is worth a thousand words.  In our case, we’ve created an Infographic which is the next best thing!  2014 has been a fantastic year for MGR Consulting Group and our team is super-proud of all the projects that we’ve managed to complete

How to Build Your Brand – Effective Diversified Marketing Strategies

Anyone who follows the MGR Blog or works with our MGR Consulting Group marketing agency knows that we always advocate a well-diversified marketing strategy, no matter which industry or sector you’re in. I personally use the Multichannel Marketing graphic below all the time while discussing marketing options

Five Ways to Improve Your PPC Campaign Performance

The following is based on a case study completed by Wordstream, a company that develops Search Marketing Software for PPC advertisers.  MGR utilizes WordStream tools synced-up with Google AdWords on a regular basis to optimize our clients PPC campaigns. I strongly recommend that you download and review

Google Penguin 3.0 – What You Need to Know

As some of you in the SEO community may have heard, Google launched its 6th PENGUIN release – The first so far after more than a year from the last Penguin Update. Today, Penguin roll out is always anticipated especially by those whose websites got hit from

5 Common Mistakes to Avoid When Using AdWords

Managing successful AdWords campaigns today is far from setting up the initial campaign and simply “letting it run its course.”  On the contrary, successful AdWords campaigns will require frequent testing and monitoring of the campaign results to obtain the best results.  But just as important as knowing

Google Search Algorithms Are Constantly Changing

It’s been just over 10 years since Google become a public company.  No, this article is not investment advice about how much money you would have made if you had invested in Google ten years ago… (which would be a LOT).  This article is just about Google,

Infographic – Five Marketing Tools to Build Your Brand

As a follow up to “Five Marketing Tools that Will Help You Build Your Brand“, we’ve created the infographic below that anyone can use for their own marketing purposes.   Happy Marketing! If you have any questions, you can always contact me directly or our expert team at

Google’s New Quality Rating Guide Revealed – Tips to Improve Your On Site SEO

According to a new document that has been circulating around SEO blogs over the past couple of weeks, Google has completely rewritten the Quality Ratings Guideline.  This document is the main resource that Google’s team of quality raters use to apply a rating to visited websites for

A Glossary of Commonly Used Web Hosting Terms

Here’s a quick glossary of commonly used web hosting terms that will be useful for a lot of readers.  I frequently find myself explaining to some of our clients the difference between HTTP and HTTPS or how server Bandwidth may affect their website speed, and some of

How to Setup Page Redirects with WordPress

With the rapid growth of WordPress websites and blogs, you will find yourself in need to set up a “Page Redirect” from time to time.  In basic terms, a Page Redirect will allow you to forward an old page link (or permalink in WordPress terms) to a