SEO & SEM Updates Archive
As I write this, summer is coming to an end (except in our Phoenix location) and all of our marketing efforts are now shifting towards the upcoming Fall and Holiday Season. More so than at any other time of the year, grabbing your visitor’s attention during the
Everyone is familiar with Search Engine Optimization or SEO even if some still don’t quite understand how it works. However, the next big trend that has already been happening for a while is the growth of voice searches. Did you know that 40% of the adult population
As we approach the third and fourth quarters of 2018, I thought it would be a good time to take a quick look at some of the most relevant digital marketing statistics for the past 12 months. If anything, it’s always a good reminder of where the
Up until around twenty years ago most of the advertising that we were exposed to was limited to print, radio, TV, and some PR. If you had a good client base, peer-to-peer advertising (word of mouth) was also very effective as still is. Today, the marketing and
If you’re a search engine marketing professional who uses Google AdWords on a regular basis, I’m sure you’ve seen this pop up message show up at the top of your console several times: “Google AdWords will soon be Google Ads. The Help Center and new AdWords experience will
As a digital marketing agency, one of our goals is to consistently look for ways to reduce our clients’ customer acquisition costs. Everybody understands that the lower your CPA, the wider your profit margin will be. But you can’t work on CPA strategies without having enough history
All digital marketing strategies share the common goal of increasing conversions. Conversions come in many different sizes and colors. Whether it be to sell a product, download an app, submit an RFP form or book a hotel online, the higher your conversion rate is, the more successful
The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union. It addresses the export of personal data outside the EU. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international
It’s not secret that one of MGR’s main areas of expertise is in digital marketing for the travel and hospitality industry. After more than 15 years working with all types of travel professionals, from large hotel chains to the small and independent boutique hotel, I think we’ve
If you’re a marketing professional, I’m sure you’re starting to hear more and more about Facebook Analytics. Perhaps, you’re also already using it to track the performance of some of your digital marketing campaigns. What is Facebook Analytics? It is important to understand that Facebook Analytics is