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How to Get the Most Out of Your Facebook Ads Campaign – Part 1

How the Facebook Auction Works Just like Google Ads, Facebook also uses an auction system to determine the best ad to show to a person at a given point in time. Billions of auctions take place everyday across the Facebook family of apps. The goal is for

Your Digital Marketing Advertising Checklist

If you’re relatively new to digital marketing or simply would like to have a single source of information to follow while you create your first advertising campaign, the list below is just for you.  Follow these basic steps and you’ll be be ready to develop new campaigns

Is Your Advertising Budget Working? Understanding eCommerce Campaign Data | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  John Wanamaker Well, it doesn’t have to be that way.  In this episode, Manuel Gil del Real and David Gil

How to Increase Your Customer Retention – eCommerce Strategies

According to Shopify’s State of Commerce Report,  Seventy-three percent of North American shoppers buy from brands they’re familiar with or with which they’ve had some prior business interaction. This is especially important as we approached the Holiday Season.  The additional stress of shopping for so many friends

A Preview of MGR’s New “eCommerce Edge Podcast,” Stripe’s New Valuation, and Facebook Comes to Your Living Room | MGR Unplugged

 Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast In this episode, Manuel Gil del Real is joined by David Gil to talk about MGR’s latest podcast for all things eCommerce.  We also talk about Stripe’s new record valuation after the latest investment round.  Apple’s

CCPA Will Be Bigger Than GDPR – What You Need to Know

GDPR sent shock-waves through Europe in 2018, but many US companies were able to get by without much trouble. But now, the state of California has passed a new bill titled the California Consumer Privacy Act (CCPA), which is set to go into effect on January 1,

Video Marketing Statistics – 2019

It seems like no matter how much the Internet grows in so many directions, video content still dominates on all channels and platforms.  And I’m not just talking about the traditional streaming video wars between Netflix, Amazon, Apple, Disney, Hulu, etc.  This is purely video for the

Stripe Capital, Facebook Dating, TikTok Growth, WeWork and More! | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Today on MGR Unplugged we cover a variety of topics including Stripe’s new Stripe Capital lending program, Facebook’s dating launch and integration with Instagram, Tik Tok’s growth worldwide and in the US and the amazing case of

MGR – Amazon Weekly News – September 3, 2019

MGR Amazon Weekly Update | September 3, 2019 Top News This Week Behind the Scenes: This Past Quarter’s Results for Amazon Weekly We want to take a minute to say thank you to everyone who’s subscribed or shared this newsletter! We put a lot of time and

Bjorn Bengtsson – Born to Paint The World Around Me | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Welcome to another episode of MGR Unplugged.  Today I’m joined by Bjorn Bengtsson.  Bjorn is a very talented young man.  He’s only 19 at the time of this recording, but when you listen to him, you will