Social Media Archive
New Technologies – Capturing Your Customers Attention
Although analytics software provides valuable information about certain aspects of your online business, the truth is that numbers alone, mean very little. They’re just an indication of how many people you’re reaching. It’s important to understand that you’re in the business of trading attention. No matter what
Social Media Demographics Fact Sheet
Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below. Social media use over time When Pew Research Center began tracking
The Winding Road to Measuring Attribution
All digital marketing strategies share the common goal of increasing conversions. Conversions come in many different sizes and colors. Whether it be to sell a product, download an app, submit an RFP form or book a hotel online, the higher your conversion rate is, the more successful
The Benefits of Intermittent Fasting
Remember when eating fat free food and small frequent meals were all the fad? Well, new research has confirmed that probably isn’t the healthiest route anymore. Intermittent fasting basically refers to occasionally reducing or eliminating food intake for a period of time. There are great health benefits
Facebook & Instagram Statistics That Every Marketer Should Know
The title of this article says it all. If you’re in charge of marketing for ANY type of company or industry, ignore these numbers at your own risk. Instagram statistics The following figures prove just how powerful a platform Instagram is for brands and businesses. The total
Understanding GDPR and How it May Affect Your Marketing Practices
The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union. It addresses the export of personal data outside the EU. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international
Metasearch for Hotels Explained
It’s not secret that one of MGR’s main areas of expertise is in digital marketing for the travel and hospitality industry. After more than 15 years working with all types of travel professionals, from large hotel chains to the small and independent boutique hotel, I think we’ve
Comparing Google Analytics and Facebook Analytics
If you’re a marketing professional, I’m sure you’re starting to hear more and more about Facebook Analytics. Perhaps, you’re also already using it to track the performance of some of your digital marketing campaigns. What is Facebook Analytics? It is important to understand that Facebook Analytics is
MGR Consulting Group – March Project Showcase
And just like that, the first quarter of 2018 is now in the books! Welcome to spring, our favorite time of the year! But before we spring forward (not a very creative joke…) let me spend a few minutes showcasing a few projects that we’ve worked on
Why You Must Consider Facebook to Complement Your AdWords Advertising
The duopoly between Google and Facebook in the world of digital advertising keeps growing year over year. According to eMarketer, they expect overall digital ad spend in the U.S. to grow 15.9 percent this year—the equivalent of $83 billion in revenue. From this amount, Facebook’s advertising revenue is