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MGR Consulting Group – Fall Project Showcase

You know you’re busy when you don’t even have time to work on your own stuff!  And that’s exactly what’s happening at MGR these days… we have a new website coming, new podcasts in the works with amazing interviewees already lined up, and a lot of other

Finding New Leads Through Google Ads Customer Match

  Customer Match is not a new feature by any means.  In fact, it’s been around for over 3 years. When Google first introduced Customer Match in 2015, it allowed search advertisers to create and target custom audiences based on a list of user email addresses in their Search,

Top Ten Marketing Rules to Succeed in 2019 and Beyond

Rule #1: Use a Diversified Multi-channel Approach Whether you decide or can afford to use two, three, four or more channels, the more diversified your marketing is, the better.  Just like investing in stocks, you don’t want to put all of your eggs in one basket.  Especially,

Are You Letting Your Guests Slip Away from You?

In case you haven’t noticed, Google Hotel Ads is fundamentally changing the way hotels are booked online. More specifically, Metasearch is changing how guests book their next hotel stay. Two out of three guests or around 67% of hotel searches start with Google. Not so surprising when

How to Win the Voice Marketing Game

We are living in a world where -over everything else- TIME is what people value the most. Let me give you an example that we’re all too familiar with.  When you’re using your phone you’re used to clicking on some app, your Instagram Feed, Maps, etc.  and

The Most Important Chart in Marketing

Quality and quantity are the only two metrics that matter in life and the same goes for marketing. This chart that compares a marketing platform’s quality of clicks (Conversion Rate) to the quantity of clicks your money can buy (Cost per Click). If you’re one of these

Why You Should Consider AMP for Your Website

It’s been already a couple of years since mobile web browsing officially passed desktop traffic in volume.  If you’re not targeting and optimizing your ads and landing pages for mobile devices by now, you definitely have a lot of catch up to do. If there’s a company that

The Zero Moment of Truth in The Digital Marketing Era – Part 2

A few weeks ago, I discussed Google’s description of the Zero Moment of Truth (ZMOT) as it was defined back in 2011.  Today, I’m going to elaborate a bit further into how ZMOT applies to today’s online environment. When it comes to digital marketing, we’re talking primarily

Revisiting The Zero Moment of Truth in The Digital Marketing Era

Up until around twenty years ago most of the advertising that we were exposed to was limited to print, radio, TV, and some PR.  If you had a good client base, peer-to-peer advertising (word of mouth) was also very effective as still is. Today, the marketing and

The Winding Road to Measuring Attribution

All digital marketing strategies share the common goal of increasing conversions.  Conversions come in many different sizes and colors.  Whether it be to sell a product, download an app, submit an RFP form or book a hotel online, the higher your conversion rate is, the more successful