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20 Facts to Get Your eCommerce Store Ready for the Holidays

For marketers, “Christmas in July” means nothing more than a reminder to start planning about the Holiday Season right away if you want to stay ahead of the game.  What used to be Thanksgiving, Black Friday and Christmas shopping, has now expanded into Small Business Saturday, Cyber

News Flash – Flash Days are Officially Numbered

A few days ago, Adobe announced its plans to stop supporting Flash at the end of 2020.  I used to love Flash back in the days and it was our preferred format for video streaming.  Yet, as time went by and browsers, mobile devices and programming languages evolved, you

MGR Consulting Group – July Project Showcase

Well, while most of our friends were enjoying their favorite umbrella drink at the beach in July, all of us at MGR were working hard, because that is what we love!  And it’s been a busy month indeed!  Hard to select just 4 or 5 projects for

Google’s New Plan for Last Click Attribution

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Even this quote has multiple attributions, from Henry Ford to a small department store owner in Philadelphia named John Wannamaker. The truth is that the road from a first impression to

MGR Consulting Group – June Project Showcase

I can’t believe the first half of the year is almost over!  Time flies when you’re having fun! Here’s a quick look at some of the projects that we have completed over the past few weeks. The Phoenician Resort Responsive Email Click Here to View Full Email >    Understanding Women

Comparing Google Display Network and DoubleClick Ad Exchange

Google Display Network (GDN) and DoubleClick Bid Manager (DBM) are both Google platforms used to run display campaigns. Discover the key differences between the two to help you identify the right one for you. Google offers two ways of running your display activity – through the Google Display

MGR Consulting Group – May Project Showcase

Just as we get ready for Memorial Day Weekend, let’s take a look at some of the projects that we have completed over the past few weeks. Starwood Resorts Hawaii Responsive Email Click Here to View Full Email > (You Don’t Want to Miss the Other 5 Reasons!) The Wigwam –

Understanding Attribution – Who Gets the Credit For The Conversion

Last week I discussed about the importance of being very familiar with your Key Performance Indicators (KPI) throughout the different stages of your sales funnel.  Today, I will expand even further by getting into one of the most coveted words in the world of marketing and digital

Retargeting on Mobile Devices – How it Works

In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were

The Rise of Ad Blockers by the Numbers

Adblocking has recently become one of the most hotly discussed topics in the digital media industry. Many publishers and advertisers are putting new practices in place to cope with it.  While mobile platforms used to be exempt from this new trend, this is no longer the case.

Tag Management Explained – Part 2

A couple of weeks ago, I wrote the first section of this article explaining the basics of Tag Management as it relates to what tags are and what information they collect.  This second article covers what happens behind the scenes each time we visit a website. How

MGR Consulting Group – March Project Showcase

Since it is the end of the month, let’s take a look at some of the projects that we have completed recently! AZ Governor’s Conference on Tourism – Website Design Click Here to View AZGCOT Website > The Arizona Governor’s Conference on Tourism (AZGCOT) is the premier educational