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The Winding Road to Measuring Attribution

All digital marketing strategies share the common goal of increasing conversions.  Conversions come in many different sizes and colors.  Whether it be to sell a product, download an app, submit an RFP form or book a hotel online, the higher your conversion rate is, the more successful

MGR Consulting Group – March Project Showcase

And just like that, the first quarter of 2018 is now in the books!  Welcome to spring, our favorite time of the year!  But before we spring forward (not a very creative joke…) let me spend a few minutes showcasing a few projects that we’ve worked on

You’re Failing at Facebook Marketing – This is How To Do it Right

Here’s the irony.  We’ve all heard how foreign governments have used Facebook advertising to swing presidential elections and political campaigns, not just in the US, but in other countries, including Brexit votes, and countless other political affairs.   There’s an ongoing debate about how social media algorithms have

MGR Consulting Group – February Project Showcase

The year has started at full speed for MGR in all departments.  If you’re a regular subscriber and receive our monthly MGR Edge Newsletter, you already know about some of the new ventures that we have in the works.  It’s so exciting for us and our clients! 

Getting Yourself More Familiar with Web Accessibility

While web accessibility isn’t a new topic, it’s been gaining more recognition and social momentum within the last few years. As a matter of fact, a first of its kind lawsuit was brought against online streaming entertainment giant Netflix by the American Council of the Blind (ACB)

Why Amazon and NETFLIX Choose Long Term Growth Over Short Term Profits

When it comes to companies that truly think plan for long term success rather that short-term profits, Amazon & NETFLIX are the first two that come to mind.  And that’s not only because most of us interact with one or the other on a daily basis, but

Why Voice Is The Future

As if we needed any additional conformation, one of the clear conclusions from this year’s Consumer Electronics Show (CES) in Las Vegas is that audio content and voice are going to dominate 2018. From podcasts, to Amazon Alexa, to Google Home, audio, is rapidly becoming the preferred

Are You Failing to Reach Your Customers?

  Everything is changing so fast around us today that it’s becoming more and more challenging to keep up.  From technology, to the way we interact with each other, working habits, consumer trends, travel experiences, social media, political affairs…  So much so, that when someone casually asks

Digital and Social Media Marketing Statistics – 4th Quarter 2017

Part of my weekly schedule is spent on the phone or meeting in person with a variety marketing professionals discussing marketing plans.  I have to say, the majority of them -some of them already MGR clients- have also become good friends of mine over the years.  However,

MGR Consulting Group – 2017 Year In Review

Here we go again!  Just as 2017 is just about to come to an end, it’s our time to celebrate and toast to our own accomplishments.  And since we are a creative bunch, we’ve created a new Infographic to illustrate the highlights of our work.  2017 has