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Why Amazon and NETFLIX Choose Long Term Growth Over Short Term Profits

When it comes to companies that truly think plan for long term success rather that short-term profits, Amazon & NETFLIX are the first two that come to mind.  And that’s not only because most of us interact with one or the other on a daily basis, but

Why Voice Is The Future

As if we needed any additional conformation, one of the clear conclusions from this year’s Consumer Electronics Show (CES) in Las Vegas is that audio content and voice are going to dominate 2018. From podcasts, to Amazon Alexa, to Google Home, audio, is rapidly becoming the preferred

Are You Failing to Reach Your Customers?

  Everything is changing so fast around us today that it’s becoming more and more challenging to keep up.  From technology, to the way we interact with each other, working habits, consumer trends, travel experiences, social media, political affairs…  So much so, that when someone casually asks

Digital and Social Media Marketing Statistics – 4th Quarter 2017

Part of my weekly schedule is spent on the phone or meeting in person with a variety marketing professionals discussing marketing plans.  I have to say, the majority of them -some of them already MGR clients- have also become good friends of mine over the years.  However,

MGR Consulting Group – 2017 Year In Review

Here we go again!  Just as 2017 is just about to come to an end, it’s our time to celebrate and toast to our own accomplishments.  And since we are a creative bunch, we’ve created a new Infographic to illustrate the highlights of our work.  2017 has

The Edge – Instagram vs Snapchat: Which is Better?

VIDEO TRANSCRIPT At this very moment, Snapchat and Instagram are at war for your attention. Both platforms target very similar audiences. And now, because they’re both going all out, whatever it takes, including stealing and ripping off each other’s’ features. Right? From stories, to swipe up to

21 Instagram Facts That You Should Know

Since its initial launch in October 2010, Instagram has grown into the second most used social media platform today.  It didn’t hurt the fact that Instagram was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. A real bargain when you see the type of revenue it

MGR Consulting Group – November Project Showcase

With Thanksgiving behind us and s we head  heavily into the Holiday Season, it’s crunch time for our team trying to keep up with all deadlines!  December is going to be fun but here’s a glimpse at some of the projects that we completed last month. Sunshine

The New Advertising Landscape – Part 2

TO READ PART 1 OF THIS ARTICLE, CLICK HERE > A few days ago, I read somewhere (I wish I could cite the source) that nowadays, people’s attention span is down to an all time low.  How low?  About 8 seconds!  That compares to the attention span

The New Advertising Landscape – Part 1

 “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” Tom Goodwin   THE IRONY