Finding New Leads Through Google Ads Customer Match
Customer Match is not a new feature by any means. In fact, it’s been around for over 3 years. When Google first introduced Customer Match in 2015, it allowed search advertisers to create and target custom audiences based on a list of user email addresses in their Search, Read More >>
Top Ten Marketing Rules to Succeed in 2019 and Beyond
Rule #1: Use a Diversified Multi-channel Approach Whether you decide or can afford to use two, three, four or more channels, the more diversified your marketing is, the better. Just like investing in stocks, you don’t want to put all of your eggs in one basket. Especially, Read More >>
Amazon’s Next Big Ad Platform – Why You Should Care
Amazon is already on track to sell $4.6 billion worth of ads this year, and that number is growing quickly, up from $2.2 billion a year ago. That number however is nothing compared to Google and Facebook who will do close to $100 billion combined in ad revenue Read More >>
Are You Letting Your Guests Slip Away from You?
In case you haven’t noticed, Google Hotel Ads is fundamentally changing the way hotels are booked online. More specifically, Metasearch is changing how guests book their next hotel stay. Two out of three guests or around 67% of hotel searches start with Google. Not so surprising when Read More >>
How to Win the Voice Marketing Game
We are living in a world where -over everything else- TIME is what people value the most. Let me give you an example that we’re all too familiar with. When you’re using your phone you’re used to clicking on some app, your Instagram Feed, Maps, etc. and Read More >>
The Most Important Chart in Marketing
Quality and quantity are the only two metrics that matter in life and the same goes for marketing. This chart that compares a marketing platform’s quality of clicks (Conversion Rate) to the quantity of clicks your money can buy (Cost per Click). If you’re one of these Read More >>
Why You Should Consider AMP for Your Website
It’s been already a couple of years since mobile web browsing officially passed desktop traffic in volume. If you’re not targeting and optimizing your ads and landing pages for mobile devices by now, you definitely have a lot of catch up to do. If there’s a company that Read More >>
Ten Point Check List to Make Your Email Campaigns More Effective for Your Hotel
As I write this, summer is coming to an end (except in our Phoenix location) and all of our marketing efforts are now shifting towards the upcoming Fall and Holiday Season. More so than at any other time of the year, grabbing your visitor’s attention during the Read More >>
Neuroplasticity: Training Your Brain
Often times I find myself at war with my own mind. The constant battle between wanting to accomplish certain things, and the easy hard to fight feeling of not being “able” to. Why am I in my own way? The phrase Me vs Me is so true. Read More >>
The Growth of Voice Search Optimization
Everyone is familiar with Search Engine Optimization or SEO even if some still don’t quite understand how it works. However, the next big trend that has already been happening for a while is the growth of voice searches. Did you know that 40% of the adult population Read More >>