Metasearch for Hotels Explained
It’s not secret that one of MGR’s main areas of expertise is in digital marketing for the travel and hospitality industry. After more than 15 years working with all types of travel professionals, from large hotel chains to the small and independent boutique hotel, I think we’ve Read More >>
Comparing Google Analytics and Facebook Analytics
If you’re a marketing professional, I’m sure you’re starting to hear more and more about Facebook Analytics. Perhaps, you’re also already using it to track the performance of some of your digital marketing campaigns. What is Facebook Analytics? It is important to understand that Facebook Analytics is Read More >>
MGR Consulting Group – March Project Showcase
And just like that, the first quarter of 2018 is now in the books! Welcome to spring, our favorite time of the year! But before we spring forward (not a very creative joke…) let me spend a few minutes showcasing a few projects that we’ve worked on Read More >>
Self-Driving Cars Are Going to Kill People – But Fewer Than Human Driven Cars
Self-driving cars are going to kill people, it’s not a maybe, it’s a fact. Actually, self-driving cars will probably kill thousands of people once they become common place. And yesterday in Phoenix, home of our MGR Agency, a woman was killed by an Uber operated self-driving car. But Read More >>
Why You Must Consider Facebook to Complement Your AdWords Advertising
The duopoly between Google and Facebook in the world of digital advertising keeps growing year over year. According to eMarketer, they expect overall digital ad spend in the U.S. to grow 15.9 percent this year—the equivalent of $83 billion in revenue. From this amount, Facebook’s advertising revenue is Read More >>
You’re Failing at Facebook Marketing – This is How To Do it Right
Here’s the irony. We’ve all heard how foreign governments have used Facebook advertising to swing presidential elections and political campaigns, not just in the US, but in other countries, including Brexit votes, and countless other political affairs. There’s an ongoing debate about how social media algorithms have Read More >>
MGR Consulting Group – February Project Showcase
The year has started at full speed for MGR in all departments. If you’re a regular subscriber and receive our monthly MGR Edge Newsletter, you already know about some of the new ventures that we have in the works. It’s so exciting for us and our clients! Read More >>
Email Marketing Usage Statistics – 2017
The following information is courtesy of Litmus (https://litmus.com/) a company and service that MGR relies on for all sorts of Email testing while working with different email clients. EMAIL CLIENT MARKET SHARE 2017 We tracked 15 billion email opens in 2017 to determine where subscribers are reading emails. Read More >>
Getting Yourself More Familiar with Web Accessibility
While web accessibility isn’t a new topic, it’s been gaining more recognition and social momentum within the last few years. As a matter of fact, a first of its kind lawsuit was brought against online streaming entertainment giant Netflix by the American Council of the Blind (ACB) Read More >>
Why Amazon and NETFLIX Choose Long Term Growth Over Short Term Profits
When it comes to companies that truly think plan for long term success rather that short-term profits, Amazon & NETFLIX are the first two that come to mind. And that’s not only because most of us interact with one or the other on a daily basis, but Read More >>