The Web is a highly dynamic environment. Things change fast, and often in huge and unexpected ways. If you are working in the online sphere, you should learn how to adapt, manage and even instigate change if you don’t want to be left behind by the competition.
Your website’s design has an impact on your online presence. For one thing, it can affect your trust rating. A study called “Trust and Mistrust of Online Health Sites” reveals that design elements over content were more powerful in generating mistrust. For another thing, it can affect your SEO strategies (i.e., search engines reward websites that feature responsive design).
So it’s not just about having a “good-looking” website. With the right website design, you’ll secure substantial results and improve your business. A big part of knowing which elements, layout, and overall look works is having your pulse on website design trends. The following are expected by industry movers and leaders to most likely be here to stay:
The Background Videos
How would you like to explain (or communicate) your business in a few short minutes instead of a few thousands words? This is what background videos can do when you implement it in your website.
Background videos not only make it easy for your users to take in the information they need, as this type of content and design element is processed 60,000 times faster in the brain. This top design trend also makes engagement easier (i.e., click-through rates).
The Hamburger Menus
Three lines stacked on top of each other. Think of how a hamburger is put together—burger patty, lettuce, and tomatoes—hence the name of this effective website design trend. It’s effective because it makes navigation easier, and the page cleaner and not cluttered. This inevitably improves user experience, which has the potential to also increase your conversion rate.
Flat and Simple Design
No More Clutter. Busy homepages with so many action choices for visitors are things of the past. Today, the trend is massive and minimal – a single full-screen image, with a few words in beautiful typography on top of it. Navigation buttons are minimal, hidden or removed altogether (ghost buttons are the dominant choice). Focus on vivid colors, sharp edges, open spaces, simple content. The result is a focused, targeted impact that leads the audience to go to a specific place or to take a single action that yields the most benefit.
Short Product or Feature Videos
From explaining your products or services to highlighting key aspects of your business, short videos do the job. An Inc.com magazine article reports that 92 percent of B2B customers watch videos, and 42 percent watch them to do research on products and services. These videos provide value as well as facilitate fast understanding.
The Card Design
Card design delivers information in a visual way and in bite-sized pieces. They allow for a clean and still dramatic impact to your website. This design trend is also perfect for businesses that have multiple products or several solutions alongside each other.
If your website needs a facelift or if you simply think that it is not performing as it used to anymore, let our MGR Web Services Team take care of it for you. You will not be disappointed!
Thank you for joining me. Until next time, this is Manuel Gil del Real (MGR)
