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Google’s New Plan for Last Click Attribution

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Even this quote has multiple attributions, from Henry Ford to a small department store owner in Philadelphia named John Wannamaker. The truth is that the road from a first impression to Read More >>

Six Steps to Optimize Your Email Retargeting Campaign

Email retargeting connects rich customer data to email addresses allowing you to attract customers back to your website. For that reason, collecting email addresses on your website helps expand the reach of an email retargeting campaign and improve your existing email marketing strategy. Consider these facts: On Read More >>

MGR Consulting Group – June Project Showcase

I can’t believe the first half of the year is almost over!  Time flies when you’re having fun! Here’s a quick look at some of the projects that we have completed over the past few weeks. The Phoenician Resort Responsive Email Click Here to View Full Email >    Understanding Women Read More >>

Launching a Successful Email Marketing Campaign

As I write this, I realize that it is mid-June.  Summer has just arrived, and especially in Phoenix, AZ, we’re “enjoying” some pretty hot days lately, but it’s never too early to start planning your Email Marketing strategy for the upcoming Holiday Season. More so than at Read More >>

How Real Time Bidding Works – Infographic

According to Wikipedia, “Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is Read More >>

7 Reasons to Select WordPress for Your Website Platform

There are a number of solutions available for creating websites, each with their own advantages, disadvantages and fanatical user bases championing each of them. This means finding the solution to publish your content could be tough. Make the wrong choice and you’re potentially stuck with a platform that causes you headaches Read More >>

Comparing Google Display Network and DoubleClick Ad Exchange

Google Display Network (GDN) and DoubleClick Bid Manager (DBM) are both Google platforms used to run display campaigns. Discover the key differences between the two to help you identify the right one for you. Google offers two ways of running your display activity – through the Google Display Read More >>

MGR Consulting Group – May Project Showcase

Just as we get ready for Memorial Day Weekend, let’s take a look at some of the projects that we have completed over the past few weeks. Starwood Resorts Hawaii Responsive Email Click Here to View Full Email > (You Don’t Want to Miss the Other 5 Reasons!) The Wigwam – Read More >>

Understanding Attribution – Who Gets the Credit For The Conversion

Last week I discussed about the importance of being very familiar with your Key Performance Indicators (KPI) throughout the different stages of your sales funnel.  Today, I will expand even further by getting into one of the most coveted words in the world of marketing and digital Read More >>

Understanding Display Advertising KPI

One of the biggest mistakes marketers make when setting up a campaign is using the same strategy and metrics that have proven to be successful for one stage of the sales process across the board, namely for the entire campaign.  The problem with this approach is that Read More >>

Retargeting on Mobile Devices – How it Works

In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were Read More >>

MGR Consulting Group – April Project Showcase

Last week of April! Let’s take a look at some of the projects that we have completed recently! W South Beach Renovation Microsite Click Here to View Microsite >   The Wigwam Resort Interactive Map Click Here to View Interactive Map >   W Austin Trip Personas Read More >>