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Tag Management Explained – Part 1

Whether you’re a marketing director working with digital agencies or an account executive at a digital agency, chances are you deal with tags all the time.  For clarification, I’m referring to tags (also known as a pixels) as the medium used to facilitate the collection and sharing Read More >>

8 Ways to Improve Your Shopping Cart Conversion Rates

One of the popular metrics e-commerce companies use to measure success is conversion rate. A 1% increase in your site’s visitor-to-purchase ratio can add thousands of dollars to your bottom line. Leveraging industry best practices and our merchants’ success stories, we’ve outlined some tips that can help Read More >>

Dos and Don’ts of Programmatic Advertising

Two weeks ago, I wrote an article explaining “What is Programmatic Advertising” and since then, I’ve received a number of questions from some of our clients intrigued and wanting to learn more about this option. To get started, let’s remember that programmatic buying is the process of Read More >>

12 Steps to Get the Most Out of Your PPC Campaigns

Even if budget wasn’t an issue, no SEM agency can guarantee that your ads will always be ranked first or even appear on the first page of Google for certain search queries. Too many factors come to place beyond the scope of this article -including Google’s ever-changing algorithms- Read More >>

Understanding Programmatic Advertising

Even though programmatic advertising has been around for a while, it seems like over the past few months it has taken a more prominent role when it comes to marketing your business or products online.  The problem is that “programmatic advertising” is also becoming a “buzz word” that Read More >>

Seven Reasons to Add Snapchat to Your Advertising Budget Today

What is Snapchat? Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. The first launch of the iOS version of the app dates back to September 2011, when it was launched under the name Snapchat. Snapchat Read More >>

7 Most Effective Marketing Tips to Build and Promote Your Brand

The goal of every company is to reach out to as many potential customers as possible;  this is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive the market can be, Read More >>

Sold by You – Fulfilled by Amazon

It is no secret that one of the top online selling platforms in the world -if not the top- is Amazon. Americans, in particular, are greatly inclined to accomplish their online shopping on this site because it has everything from traditional merchandise to all sorts of digital Read More >>

Ten Marketing Tools That You Should Be Using Today

If you’re looking for effective and responsive marketing tools to boost your brand through several channels and make your products and services available to your customers on all devices, the following list of marketing elements is a great start.  All of them are currently being used by all Read More >>

The MGR Not to Do List for 2017

Rated “E” for some Explicit Language. We’re almost month into 2017 and it is very likely that by now, half our New Year’s Resolutions have already been “postponed” till next year.  I personally don’t care much for resolutions, especially, the New Year’s type since I hate to wait Read More >>

How to Measure AdWords Converted Clicks

Following up on last week’s article related to Google and AdWords updates taking place in 2017, here’s another change that, although it happened in the 4th quarter of 2016, it may have been missed by some online marketers. Just about in the same time frame when the Read More >>

Google Announces New Updates to Display & Video Ad Group Targeting

If you manage AdWords campaigns for clients, you will certainly be busy right off the start of the new year! As anticipated, in just a few weeks, AdWords will no longer support flash ads. For our team at MGR, that’s not a big deal since we’ve been creating Read More >>