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Understanding Attribution – Who Gets the Credit For The Conversion

Last week I discussed about the importance of being very familiar with your Key Performance Indicators (KPI) throughout the different stages of your sales funnel.  Today, I will expand even further by getting into one of the most coveted words in the world of marketing and digital Read More >>

Understanding Display Advertising KPI

One of the biggest mistakes marketers make when setting up a campaign is using the same strategy and metrics that have proven to be successful for one stage of the sales process across the board, namely for the entire campaign.  The problem with this approach is that Read More >>

Retargeting on Mobile Devices – How it Works

In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were Read More >>

MGR Consulting Group – April Project Showcase

Last week of April! Let’s take a look at some of the projects that we have completed recently! W South Beach Renovation Microsite Click Here to View Microsite >   The Wigwam Resort Interactive Map Click Here to View Interactive Map >   W Austin Trip Personas Read More >>

The Rise of Ad Blockers by the Numbers

Adblocking has recently become one of the most hotly discussed topics in the digital media industry. Many publishers and advertisers are putting new practices in place to cope with it.  While mobile platforms used to be exempt from this new trend, this is no longer the case. Read More >>

Five Habits I Practice to Become a Better Human

If you’re anywhere above your teenage years, you’ve already discovered that changing habits is tough. Our brains are equipped with defense mechanisms designed to deter us from doing anything that may take us out of our routine and comfort zone. In other words, we tend to be Read More >>

Tag Management Explained – Part 2

A couple of weeks ago, I wrote the first section of this article explaining the basics of Tag Management as it relates to what tags are and what information they collect.  This second article covers what happens behind the scenes each time we visit a website. How Read More >>

MGR Consulting Group – March Project Showcase

Since it is the end of the month, let’s take a look at some of the projects that we have completed recently! AZ Governor’s Conference on Tourism – Website Design Click Here to View AZGCOT Website > The Arizona Governor’s Conference on Tourism (AZGCOT) is the premier educational Read More >>

Tag Management Explained – Part 1

Whether you’re a marketing director working with digital agencies or an account executive at a digital agency, chances are you deal with tags all the time.  For clarification, I’m referring to tags (also known as a pixels) as the medium used to facilitate the collection and sharing Read More >>

8 Ways to Improve Your Shopping Cart Conversion Rates

One of the popular metrics e-commerce companies use to measure success is conversion rate. A 1% increase in your site’s visitor-to-purchase ratio can add thousands of dollars to your bottom line. Leveraging industry best practices and our merchants’ success stories, we’ve outlined some tips that can help Read More >>

Dos and Don’ts of Programmatic Advertising

Two weeks ago, I wrote an article explaining “What is Programmatic Advertising” and since then, I’ve received a number of questions from some of our clients intrigued and wanting to learn more about this option. To get started, let’s remember that programmatic buying is the process of Read More >>

12 Steps to Get the Most Out of Your PPC Campaigns

Even if budget wasn’t an issue, no SEM agency can guarantee that your ads will always be ranked first or even appear on the first page of Google for certain search queries. Too many factors come to place beyond the scope of this article -including Google’s ever-changing algorithms- Read More >>