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Ten Point Check List to Make Your Email Campaigns More Effective for Your Hotel

As I write this, summer is coming to an end (except in our Phoenix location) and all of our marketing efforts are now shifting towards the upcoming Fall and Holiday Season. More so than at any other time of the year, grabbing your visitor’s attention during the Read More >>

Neuroplasticity: Training Your Brain

Often times I find myself at war with my own mind. The constant battle between wanting to accomplish certain things, and the easy hard to fight feeling of not being “able” to. Why am I in my own way? The phrase Me vs Me is so true. Read More >>

The Growth of Voice Search Optimization

Everyone is familiar with Search Engine Optimization or SEO even if some still don’t quite understand how it works.  However, the next big trend that has already been happening for a while is the growth of voice searches. Did you know that 40% of the adult population Read More >>

The New Plastic Revolution

Plastic is one of the most used products, and also one of the most harmful. As it affects our environment and wildlife more and more, we are now starting to understand the harmful impact it is having. We are starting to see a no plastic movement from Starbucks Read More >>

The Zero Moment of Truth in The Digital Marketing Era – Part 2

A few weeks ago, I discussed Google’s description of the Zero Moment of Truth (ZMOT) as it was defined back in 2011.  Today, I’m going to elaborate a bit further into how ZMOT applies to today’s online environment. When it comes to digital marketing, we’re talking primarily Read More >>

Why Essential Oils Are Essential For Health

You know that beautiful moment when you walk into a spa and the smell of lavender and heaven hit your nose? You’re automatically ready to relax and check out for the next hour. You can thank essential oils for that divine smell, slowly enticing you to never Read More >>

Digital Marketing Statistics for 2018

As we approach the third and fourth quarters of 2018, I thought it would be a good time to take a quick look at some of the most relevant digital marketing statistics for the past 12 months.  If anything, it’s always a good reminder of where the Read More >>

Tiny Homes Big Savings

Have you ever heard of  Maslow’s hierarchy of needs? In order of importance it goes physiological, safety, social, esteem, self-actualization, and self-transcendence. Most of us thankfully have all of our needs met in one way or another, but one thing that I have noticed is our need Read More >>

Revisiting The Zero Moment of Truth in The Digital Marketing Era

Up until around twenty years ago most of the advertising that we were exposed to was limited to print, radio, TV, and some PR.  If you had a good client base, peer-to-peer advertising (word of mouth) was also very effective as still is. Today, the marketing and Read More >>

Move It Or Lose It

  Have you ever heard the phrase “Movement is life, stagnation is death”? This phrase has stuck with me ever since I heard it, and I see how true that really is. All you have to do is look around you. Most people are overweight, not many Read More >>