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Digital Marketing Statistics for 2018

As we approach the third and fourth quarters of 2018, I thought it would be a good time to take a quick look at some of the most relevant digital marketing statistics for the past 12 months.  If anything, it’s always a good reminder of where the Read More >>

Tiny Homes Big Savings

Have you ever heard of  Maslow’s hierarchy of needs? In order of importance it goes physiological, safety, social, esteem, self-actualization, and self-transcendence. Most of us thankfully have all of our needs met in one way or another, but one thing that I have noticed is our need Read More >>

Revisiting The Zero Moment of Truth in The Digital Marketing Era

Up until around twenty years ago most of the advertising that we were exposed to was limited to print, radio, TV, and some PR.  If you had a good client base, peer-to-peer advertising (word of mouth) was also very effective as still is. Today, the marketing and Read More >>

Move It Or Lose It

  Have you ever heard the phrase “Movement is life, stagnation is death”? This phrase has stuck with me ever since I heard it, and I see how true that really is. All you have to do is look around you. Most people are overweight, not many Read More >>

Google AdWords to Become Google Ads

If you’re a search engine marketing professional who uses Google AdWords on a regular basis, I’m sure you’ve seen this pop up message show up at the top of your console several times: “Google AdWords will soon be Google Ads. The Help Center and new AdWords experience will Read More >>

The War On Water

How much do you actually know about the water that you are drinking? How safe is it, where does it come from, who regulates it? These are things we don’t usually think about. We just assume it’s safe because we are told it is. Over the past couple Read More >>

Why Branding Campaigns Are Crucial for Your AdWords Strategy

As a digital marketing agency, one of our goals is to consistently look for ways to reduce our clients’ customer acquisition costs. Everybody understands that the lower your CPA, the wider your profit margin will be.  But you can’t work on CPA strategies without having enough history Read More >>

Why Sustainable Living Is The Only Way

Lately being more environmentally conscious is starting to become more popular. There is a law that has been passed in some states that grocery stores no longer carry plastic bags, recyclable bins are more common, and using less plastic is becoming a movement.  Living in Arizona, it Read More >>

New Technologies – Capturing Your Customers Attention

Although analytics software provides valuable information about certain aspects of your online business, the truth is that numbers alone, mean very little. They’re just an indication of how many people you’re reaching.  It’s important to understand that you’re in the business of trading attention.  No matter what Read More >>

The Benefits of Earthing

If you’re like me, then you love to be outdoors whether it be hiking, camping, or even just going for a walk. I’m from LA which is a pretty large city. Finding nature and quiet takes a little more effort, and people aren’t as hungry to be Read More >>