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Put that Cookie Down – Cross Device Tracking Revisited

As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. In this article, AdExchanger examines the state-of-play around cross-device IDs. Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record Read More >>

Creating a Facebook Custom Audience – Step-by-Step Guide

One of the most effective methods to ensure that your ads are seen by your target audience is to put them in front of people who have interacted with your company in the past.  In other words, people that are already part of your contact list. It’s Read More >>

Making Your Website More Secure for Your Visitors

HTTPS was officially acknowledged as a ranking signal in 2014. Since then people have been discussing the strength of this signal and its contribution to the higher rankings. At some point Google agreed that it has boosted rewards for secure websites; however, according to SEM experts, it Read More >>

MGR Consulting Group – August Project Showcase

As you read this, summer will be officially over, kids are back to school and our lives are back to “normal.”  For our MGR Design Team, it’s always a bit strange because during the summer we typically work on fall and winter campaigns, holiday offers and other Read More >>

The Digital Marketing Landscape – 2017 Report

Sharpening your marketing tools should be an ongoing process and not the type of task that you simply look into once a year.  If something doesn’t work, or if a campaign is not generating the type of ROI that you had planned for, the sooner you look Read More >>

How to Become a Billionaire

Catchy title, but no, I don’t have the answer if that’s what you’re looking for.  However, the other day, while leisurely browsing a few of the pages that I had previously bookmarked for “later reading” I came across this great article -or rather- response by Justine Musk Read More >>

20 Facts to Get Your eCommerce Store Ready for the Holidays

For marketers, “Christmas in July” means nothing more than a reminder to start planning about the Holiday Season right away if you want to stay ahead of the game.  What used to be Thanksgiving, Black Friday and Christmas shopping, has now expanded into Small Business Saturday, Cyber Read More >>

News Flash – Flash Days are Officially Numbered

A few days ago, Adobe announced its plans to stop supporting Flash at the end of 2020.  I used to love Flash back in the days and it was our preferred format for video streaming.  Yet, as time went by and browsers, mobile devices and programming languages evolved, you Read More >>

MGR Consulting Group – July Project Showcase

Well, while most of our friends were enjoying their favorite umbrella drink at the beach in July, all of us at MGR were working hard, because that is what we love!  And it’s been a busy month indeed!  Hard to select just 4 or 5 projects for Read More >>

Some of my Favorite Office Buzz Words

A lot of people, especially those that spend any amount of time in a corporate environment do not realize how many buzz words we hear (and use) at work on a regular basis.  Interestingly, a lot of them imply physical effort and skilled activities that most people Read More >>