Author Archive
New Technologies – Capturing Your Customers Attention
Although analytics software provides valuable information about certain aspects of your online business, the truth is that numbers alone, mean very little. They’re just an indication of how many people you’re reaching. It’s important to understand that you’re in the business of trading attention. No matter what
The Benefits of Earthing
If you’re like me, then you love to be outdoors whether it be hiking, camping, or even just going for a walk. I’m from LA which is a pretty large city. Finding nature and quiet takes a little more effort, and people aren’t as hungry to be
Social Media Demographics Fact Sheet
Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below. Social media use over time When Pew Research Center began tracking
Eat Your Sunscreen! But Not Really
Did you know that you can eat your sunscreen right out of the bottle? Before you freak out, its only half true. What if I told you that you that you could eat FOOD to protect your skin naturally. Sounds a little more realistic huh, and a
The Winding Road to Measuring Attribution
All digital marketing strategies share the common goal of increasing conversions. Conversions come in many different sizes and colors. Whether it be to sell a product, download an app, submit an RFP form or book a hotel online, the higher your conversion rate is, the more successful
The Benefits of Intermittent Fasting
Remember when eating fat free food and small frequent meals were all the fad? Well, new research has confirmed that probably isn’t the healthiest route anymore. Intermittent fasting basically refers to occasionally reducing or eliminating food intake for a period of time. There are great health benefits
Do You Really Need Terms & Conditions?
As the owner and general manager of all MGR related businesses, I spend quite a bit of time dealing with contracts, agreements and overall legal descriptions applicable to work that we create for our clients. I personally don’t care much for contracts. Our policy has always been
Facebook & Instagram Statistics That Every Marketer Should Know
The title of this article says it all. If you’re in charge of marketing for ANY type of company or industry, ignore these numbers at your own risk. Instagram statistics The following figures prove just how powerful a platform Instagram is for brands and businesses. The total
Understanding GDPR and How it May Affect Your Marketing Practices
The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union. It addresses the export of personal data outside the EU. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international
Metasearch for Hotels Explained
It’s not secret that one of MGR’s main areas of expertise is in digital marketing for the travel and hospitality industry. After more than 15 years working with all types of travel professionals, from large hotel chains to the small and independent boutique hotel, I think we’ve