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Why Amazon and NETFLIX Choose Long Term Growth Over Short Term Profits

When it comes to companies that truly think plan for long term success rather that short-term profits, Amazon & NETFLIX are the first two that come to mind.  And that’s not only because most of us interact with one or the other on a daily basis, but

Why Voice Is The Future

As if we needed any additional conformation, one of the clear conclusions from this year’s Consumer Electronics Show (CES) in Las Vegas is that audio content and voice are going to dominate 2018. From podcasts, to Amazon Alexa, to Google Home, audio, is rapidly becoming the preferred

Are You Failing to Reach Your Customers?

  Everything is changing so fast around us today that it’s becoming more and more challenging to keep up.  From technology, to the way we interact with each other, working habits, consumer trends, travel experiences, social media, political affairs…  So much so, that when someone casually asks

Digital and Social Media Marketing Statistics – 4th Quarter 2017

Part of my weekly schedule is spent on the phone or meeting in person with a variety marketing professionals discussing marketing plans.  I have to say, the majority of them -some of them already MGR clients- have also become good friends of mine over the years.  However,

Understanding Cryptocurrencies – Bitcoin vs Regular Money

Full Video Transcript What makes cryptocurrencies so special? Well, this is a little bit of a complex topic. So we’re probably go into a few videos about this, but today we are just going to talk about surface level basic cryptocurrency versus regular current monetary system and

MGR Consulting Group – 2017 Year In Review

Here we go again!  Just as 2017 is just about to come to an end, it’s our time to celebrate and toast to our own accomplishments.  And since we are a creative bunch, we’ve created a new Infographic to illustrate the highlights of our work.  2017 has

The Edge – Instagram vs Snapchat: Which is Better?

VIDEO TRANSCRIPT At this very moment, Snapchat and Instagram are at war for your attention. Both platforms target very similar audiences. And now, because they’re both going all out, whatever it takes, including stealing and ripping off each other’s’ features. Right? From stories, to swipe up to

21 Instagram Facts That You Should Know

Since its initial launch in October 2010, Instagram has grown into the second most used social media platform today.  It didn’t hurt the fact that Instagram was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. A real bargain when you see the type of revenue it

Taking Advantage of Facebook Lead Ads

When you’re just starting out with your new Facebook Ads campaign, it can be challenging to figure out what a good return from your campaign is. The success of a Facebook campaign will depend on a number of factors such as your campaign objective, geo targets, industry,

The New Advertising Landscape – Part 2

TO READ PART 1 OF THIS ARTICLE, CLICK HERE > A few days ago, I read somewhere (I wish I could cite the source) that nowadays, people’s attention span is down to an all time low.  How low?  About 8 seconds!  That compares to the attention span