MGR News & Tips Archive

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Instagram Best Practices to Boost Your Brand

Unless you’ve been hiding in a cave over the past ten years, I’m sure you have already established your presence on several social media channels to promote your content, gather new leads, and overall, increase your overall marketing efforts.  Hard to believe but Facebook first opened its

Facebook Attribution Explained

How Does Facebook Measure Ads Attribution? Just as most other online advertising platforms work, Facebook also credits (or attributes) actions to your ads if someone viewed or clicked your ad and then took an action within a specified time period. In Facebook’s ecosystem, there are a number

MGR Consulting Group – September Project Showcase

Welcome to the Fall Season!  Or as I call it here in Arizona, our “mild summer season.”  From now on, time goes by really fast!  Halloween decorations and store promotions are already in place, soon to be followed by Thanksgiving, Black Friday deals and the Holiday Season! 

Put that Cookie Down – Cross Device Tracking Revisited

As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. In this article, AdExchanger examines the state-of-play around cross-device IDs. Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record

Creating a Facebook Custom Audience – Step-by-Step Guide

One of the most effective methods to ensure that your ads are seen by your target audience is to put them in front of people who have interacted with your company in the past.  In other words, people that are already part of your contact list. It’s

Making Your Website More Secure for Your Visitors

HTTPS was officially acknowledged as a ranking signal in 2014. Since then people have been discussing the strength of this signal and its contribution to the higher rankings. At some point Google agreed that it has boosted rewards for secure websites; however, according to SEM experts, it

MGR Consulting Group – August Project Showcase

As you read this, summer will be officially over, kids are back to school and our lives are back to “normal.”  For our MGR Design Team, it’s always a bit strange because during the summer we typically work on fall and winter campaigns, holiday offers and other

The Digital Marketing Landscape – 2017 Report

Sharpening your marketing tools should be an ongoing process and not the type of task that you simply look into once a year.  If something doesn’t work, or if a campaign is not generating the type of ROI that you had planned for, the sooner you look

How to Become a Billionaire

Catchy title, but no, I don’t have the answer if that’s what you’re looking for.  However, the other day, while leisurely browsing a few of the pages that I had previously bookmarked for “later reading” I came across this great article -or rather- response by Justine Musk

20 Facts to Get Your eCommerce Store Ready for the Holidays

For marketers, “Christmas in July” means nothing more than a reminder to start planning about the Holiday Season right away if you want to stay ahead of the game.  What used to be Thanksgiving, Black Friday and Christmas shopping, has now expanded into Small Business Saturday, Cyber