MGR News & Tips Archive

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How to Win the Voice Marketing Game

We are living in a world where -over everything else- TIME is what people value the most. Let me give you an example that we’re all too familiar with.  When you’re using your phone you’re used to clicking on some app, your Instagram Feed, Maps, etc.  and

The Most Important Chart in Marketing

Quality and quantity are the only two metrics that matter in life and the same goes for marketing. This chart that compares a marketing platform’s quality of clicks (Conversion Rate) to the quantity of clicks your money can buy (Cost per Click). If you’re one of these

Why You Should Consider AMP for Your Website

It’s been already a couple of years since mobile web browsing officially passed desktop traffic in volume.  If you’re not targeting and optimizing your ads and landing pages for mobile devices by now, you definitely have a lot of catch up to do. If there’s a company that

Ten Point Check List to Make Your Email Campaigns More Effective for Your Hotel

As I write this, summer is coming to an end (except in our Phoenix location) and all of our marketing efforts are now shifting towards the upcoming Fall and Holiday Season. More so than at any other time of the year, grabbing your visitor’s attention during the

Neuroplasticity: Training Your Brain

Often times I find myself at war with my own mind. The constant battle between wanting to accomplish certain things, and the easy hard to fight feeling of not being “able” to. Why am I in my own way? The phrase Me vs Me is so true.

The Growth of Voice Search Optimization

Everyone is familiar with Search Engine Optimization or SEO even if some still don’t quite understand how it works.  However, the next big trend that has already been happening for a while is the growth of voice searches. Did you know that 40% of the adult population

The New Plastic Revolution

Plastic is one of the most used products, and also one of the most harmful. As it affects our environment and wildlife more and more, we are now starting to understand the harmful impact it is having. We are starting to see a “no plastic” movement growing

The Zero Moment of Truth in The Digital Marketing Era – Part 2

A few weeks ago, I discussed Google’s description of the Zero Moment of Truth (ZMOT) as it was defined back in 2011.  Today, I’m going to elaborate a bit further into how ZMOT applies to today’s online environment. When it comes to digital marketing, we’re talking primarily

Why Essential Oils Are Essential For Health

You know that beautiful moment when you walk into a spa and the smell of lavender and heaven hit your sense of smell? You instantly feel ready to relax and check out for the next hour. You can thank essential oils for that divine smell, slowly enticing

Digital Marketing Statistics for 2018

As we approach the third and fourth quarters of 2018, I thought it would be a good time to take a quick look at some of the most relevant digital marketing statistics for the past 12 months.  If anything, it’s always a good reminder of where the