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Understanding Amazon Attribution

With the new Amazon Attribution (Beta), sellers that are running campaigns outside of Amazon (Facebook, Instagram, Google Ads, etc.) can now track the performance of those campaigns in conjunction with their existing Amazon Advertising campaigns. Up until now, if you were running Facebook ads or Google ads

DTC Talk: Casper, Barstool’s Future, Google Travel, Apple ITP and More! – MGR Unplugged Podcast

In this episode of MGR Unplugged, Manuel and David go over some of the startups and marketing headline news from the last few days. Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast In this episode of MGR Unplugged, Manuel and David go over some of

Google Travel – How Planning Your Next Trip is Now Easier Than Ever

Leave it up to Google to re-invent the world of travel on more time.  Just as most of us were recovering from all the New Year’s parties and celebrations, Google has also joined the party by launching their new and improved Google Travel platform. To add some

How to Build an Audience for Your DTC Brand: The Ultimate Strategy – MGR Unplugged Podcast

81% of consumers plan to shop direct-to-consumer brands Join Manuel and David as they discuss some of the proven strategies that successful DTC brands are using today. Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast   Selling direct-to-consumer, commonly referred to as DTC, means companies

MGR eCommerce Edge Weekly | January 8, 2020

MGR eCommerce Edge Weekly | January 8, 2020 Top News This Week New Year, New Newsletter, Even More Great Insights We are modifying the “Amazon Weekly” newsletter to now cover all of eCommerce and changing the name to “eCommerce Edge” instead. We will still cover plenty of

4 Ways to Improve the Reputation of Your Business

Throughout the past few decades, innovations in technology have allowed almost all aspiring entrepreneurs to attempt their hand at running their own business, whether it be a traditional brick and mortar or e-commerce store. The issue with this is that although the opportunities are certainly there, it

Overrated / Underrated: Ranking Marketing Strategies for 2020 | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast   Happy New Year everybody!  As we kick off 2020, Manuel and David go over the most popular marketing channels adding their own opinion and thoughts on whether they’re overrated, underrated or neutral.   Take a listen and

California Consumer Privacy Act – What You Need to Know

Last year, California passed a landmark privacy law that gives consumers more control over their data. The California Consumer Privacy Act (CCPA), enacted in 2018, creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. On October 10,

Decade Recap: Ten Years that Shaped Our Lives | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Join Manuel and David as we recap some of the top tech companies news of the decade that is about to end.  Who got it right and who got it wrong and what we can expect in

MGR – Amazon Weekly News – December 17, 2019

MGR Amazon Weekly Update | December 17, 2019 Top News This Week   3 eCommerce Guides for 2020 This will be the final newsletter we send this year, we will be back in January with even more insights for you to kill it in 2020. So to