MGR News & Tips Archive

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Five Habits I Practice to Become a Better Human

If you’re anywhere above your teenage years, you’ve already discovered that changing habits is tough. Our brains are equipped with defense mechanisms designed to deter us from doing anything that may take us out of our routine and comfort zone. In other words, we tend to be

Tag Management Explained – Part 2

A couple of weeks ago, I wrote the first section of this article explaining the basics of Tag Management as it relates to what tags are and what information they collect.  This second article covers what happens behind the scenes each time we visit a website. How

MGR Consulting Group – March Project Showcase

Since it is the end of the month, let’s take a look at some of the projects that we have completed recently! AZ Governor’s Conference on Tourism – Website Design Click Here to View AZGCOT Website > The Arizona Governor’s Conference on Tourism (AZGCOT) is the premier educational

Tag Management Explained – Part 1

Whether you’re a marketing director working with digital agencies or an account executive at a digital agency, chances are you deal with tags all the time.  For clarification, I’m referring to tags (also known as a pixels) as the medium used to facilitate the collection and sharing

8 Ways to Improve Your Shopping Cart Conversion Rates

One of the popular metrics e-commerce companies use to measure success is conversion rate. A 1% increase in your site’s visitor-to-purchase ratio can add thousands of dollars to your bottom line. Leveraging industry best practices and our merchants’ success stories, we’ve outlined some tips that can help

Dos and Don’ts of Programmatic Advertising

Two weeks ago, I wrote an article explaining “What is Programmatic Advertising” and since then, I’ve received a number of questions from some of our clients intrigued and wanting to learn more about this option. To get started, let’s remember that programmatic buying is the process of

12 Steps to Get the Most Out of Your PPC Campaigns

Even if budget wasn’t an issue, no SEM agency can guarantee that your ads will always be ranked first or even appear on the first page of Google for certain search queries. Too many factors come to place beyond the scope of this article -including Google’s ever-changing algorithms-

Understanding Programmatic Advertising

Even though programmatic advertising has been around for a while, it seems like over the past few months it has taken a more prominent role when it comes to marketing your business or products online.  The problem is that “programmatic advertising” is also becoming a “buzz word” that

Seven Reasons to Add Snapchat to Your Advertising Budget Today

What is Snapchat? Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. The first launch of the iOS version of the app dates back to September 2011, when it was launched under the name Snapchat. Snapchat

7 Most Effective Marketing Tips to Build and Promote Your Brand

The goal of every company is to reach out to as many potential customers as possible;  this is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive the market can be,