MGR News & Tips Archive

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Understanding Programmatic Advertising

Even though programmatic advertising has been around for a while, it seems like over the past few months it has taken a more prominent role when it comes to marketing your business or products online.  The problem is that “programmatic advertising” is also becoming a “buzz word” that

Seven Reasons to Add Snapchat to Your Advertising Budget Today

What is Snapchat? Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. The first launch of the iOS version of the app dates back to September 2011, when it was launched under the name Snapchat. Snapchat

7 Most Effective Marketing Tips to Build and Promote Your Brand

The goal of every company is to reach out to as many potential customers as possible;  this is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive the market can be,

Sold by You – Fulfilled by Amazon

It is no secret that one of the top online selling platforms in the world -if not the top- is Amazon. Americans, in particular, are greatly inclined to accomplish their online shopping on this site because it has everything from traditional merchandise to all sorts of digital

Ten Marketing Tools That You Should Be Using Today

If you’re looking for effective and responsive marketing tools to boost your brand through several channels and make your products and services available to your customers on all devices, the following list of marketing elements is a great start.  All of them are currently being used by all

The MGR Not to Do List for 2017

Rated “E” for some Explicit Language. We’re almost month into 2017 and it is very likely that by now, half our New Year’s Resolutions have already been “postponed” till next year.  I personally don’t care much for resolutions, especially, the New Year’s type since I hate to wait

How to Measure AdWords Converted Clicks

Following up on last week’s article related to Google and AdWords updates taking place in 2017, here’s another change that, although it happened in the 4th quarter of 2016, it may have been missed by some online marketers. Just about in the same time frame when the

Google Announces New Updates to Display & Video Ad Group Targeting

If you manage AdWords campaigns for clients, you will certainly be busy right off the start of the new year! As anticipated, in just a few weeks, AdWords will no longer support flash ads. For our team at MGR, that’s not a big deal since we’ve been creating

2016 – My Own Year in Review – What I Do to Keep My Own Sanity

FIND THREE HOBBIES YOU LOVE: ONE TO MAKE YOU MONEY, ONE TO KEEP YOU IN SHAPE, AND ONE TO BE CREATIVE. Ok, so it’s that time of the year when some of us like to reflect on the year that is about to end.  Magazines have “Year

MGR Consulting Group – 2016 Year In Review

It has become a tradition.  At the end of the year, we like to brag a little bit about our own accomplishments.  And since we are a creative bunch, we’ve created a new Infographic to illustrate the highlights of our work.  2016 has been another fantastic year