Mobile Marketing Archive
How to Get the Most Out of Your Facebook Ads Campaign – Part 1
How the Facebook Auction Works Just like Google Ads, Facebook also uses an auction system to determine the best ad to show to a person at a given point in time. Billions of auctions take place everyday across the Facebook family of apps. The goal is for
MGR – Amazon Weekly News – November 12, 2019
MGR Amazon Weekly Update | November 12, 2019 Top News This Week China’s “Black Friday” Was Yesterday, Alibaba Did Over $38 Billion in Sales Yesterday was Single’s Day in China, the equivalent to Black Friday in the US. For reference, last year’s US Black Friday and Cyber
Hotel Industry Direct Booking Summit: Five Things We Learned
Original article by Rob Funnell What’s on the mind of hoteliers as we look ahead to 2020? As the leading event for hoteliers around the world seeking to drive online bookings, the Direct Booking Summit provides attendees with a rare glimpse of not only where the industry is right
PPC Study – 2019 Google Ads Industry Benchmarks – Search & Display Ads
The following article is based on a case study completed by Wordstream, a company that develops Search Marketing Software for PPC advertisers. MGR utilizes WordStream tools synced-up with Google Ads and Bing on a regular basis to optimize our clients PPC campaigns. I strongly recommend that you
MGR – Amazon Weekly News – November 6, 2019
MGR Amazon Weekly Update | November 6, 2019 Top News This Week Introducing Amazon Attribution, Finally Brands Can Accurately Track Amazon ROI Across All Marketing Channels FINALLY! The feature that we as a marketing firm and many brands have wanted for YEARS is here at last. Amazon
Your Digital Marketing Advertising Checklist
If you’re relatively new to digital marketing or simply would like to have a single source of information to follow while you create your first advertising campaign, the list below is just for you. Follow these basic steps and you’ll be be ready to develop new campaigns
MGR – Amazon Weekly News – October 28, 2019
MGR Amazon Weekly Update | October 28, 2019 Top News This Week Amazon Reports Q3 Numbers, and They Are Not Good Amazon reported a YoY increase in revenue, generating $70 billion. But, their profits were a major disappointment, bringing in just $2.1 billion, down 28% from Q3
MGR – Amazon Weekly News – October 21, 2019
MGR Amazon Weekly Update | October 21, 2019 Top News This Week Incumbent Consumer Brands Aren’t Growing, So They’re Buying Smaller Brands Left and Right The large incumbent consumer brands have had all of their growth stolen by what they call “ankle-biting microbrands.” They can call it
Why More Boutique Hotels Should Be Using Airbnb
Airbnb, Inc. announced on September 19, 2019 that it expects to become a publicly-traded company sometime during 2020. This news came about a month after Airbnb also announced that on August 10, more than 4 million people spent the night in an Airbnb listing, and thus officially
MGR – Amazon Weekly News – October 14, 2019
MGR Amazon Weekly Update | October 14, 2019 Top News This Week Is Amazon Unstoppable? An Excellent Deep Dive by Charles Duhigg Preview: In 2017, a few months after Forbes named Jeff Bezos, the founder of Amazon, the world’s richest man, a rumor spread among the company’s