Mobile Marketing Archive
Your 3-Prong Strategy for Building Customer Trust
If customers do not trust your business, they will not support it by buying your services. That rule is as iron-clad as they come in the business world, and you need to carefully plan how you deal with customers. Here are three steps that you can take
From New Listing to Sold – Using Facebook Ads for Real Estate
If you’re a real estate agent or an independent agency, you already know that in order to be successful, your required skills are no longer limited to just selling a property. In today’s ‘direct to consumer’ sales environment, your ability to market and generate leads through unique
Your Updated Guide to Amazon Advertising
In case you’ve missed it, Amazon is slowly becoming a third major advertising platform following the steps of Google and Facebook. And again, following Google’s recent name update from Google AdWords to simply Google Ads and Facebook’s own Facebook Ads platform, Amazon’s ad platform has also been
How to Market Your Restaurant – Advanced Targeting Techniques
Are you a restaurant owner or manager? What if I told you that you could have your restaurant full every day for just about $20/day? Would you be willing to spend that? If not, this article is not for you. But I’m sure $20/day is worth a
Digital Ads Don’t Work, Or Do They?
If you were lead to believe that any of the most recent scandals regarding online privacy, rigged elections, invasion of privacy or fake news issues are hurting digital marketing and advertising, think again… Maybe, this is just another case of “there’s no such thing as bad publicity”
How Google’s New Trademark Policy Will Affect Your Budget
Towards the end of last year, Google decided to update its trademark policy with regards to how advertisers can bid on a third party trademarked brand name. In sum, the new guidelines make it clear that advertisers can bid on a trademarked brand name if their page
How Millennials Influence eCommerce Habits in 2019
It’s no secret that eCommerce keeps growing both in sales volume and transaction value year after year. One of the key factors for this growth is the generational shift combined with the growth of eCommerce solutions over the past decade. When it comes to shopping online, millennials
The Most Important Takeaways of 2018
While putting together a recap of last year’s most popular podcasts, what I realized was that in 2018 we talked a lot about the shift in media from traditional to digital. It’s not like it wasn’t already happening before, but 2018 was the year that big companies,
The Important Benefits of AMP in 2019 & Beyond
As we finish out 2018, we all start to plan for an exciting and profitable new year. Along with these plans come strategies and ideas to implement, improve and get better. By now you’ve probably heard of AMP, which stands for Accelerated Mobile Pages. However, are you