Mobile Marketing Archive
As I write this, summer is coming to an end (except in our Phoenix location) and all of our marketing efforts are now shifting towards the upcoming Fall and Holiday Season. More so than at any other time of the year, grabbing your visitor’s attention during the
Everyone is familiar with Search Engine Optimization or SEO even if some still don’t quite understand how it works. However, the next big trend that has already been happening for a while is the growth of voice searches. Did you know that 40% of the adult population
A few weeks ago, I discussed Google’s description of the Zero Moment of Truth (ZMOT) as it was defined back in 2011. Today, I’m going to elaborate a bit further into how ZMOT applies to today’s online environment. When it comes to digital marketing, we’re talking primarily
As we approach the third and fourth quarters of 2018, I thought it would be a good time to take a quick look at some of the most relevant digital marketing statistics for the past 12 months. If anything, it’s always a good reminder of where the
Up until around twenty years ago most of the advertising that we were exposed to was limited to print, radio, TV, and some PR. If you had a good client base, peer-to-peer advertising (word of mouth) was also very effective as still is. Today, the marketing and
If you’re a search engine marketing professional who uses Google AdWords on a regular basis, I’m sure you’ve seen this pop up message show up at the top of your console several times: “Google AdWords will soon be Google Ads. The Help Center and new AdWords experience will
As a digital marketing agency, one of our goals is to consistently look for ways to reduce our clients’ customer acquisition costs. Everybody understands that the lower your CPA, the wider your profit margin will be. But you can’t work on CPA strategies without having enough history
Although analytics software provides valuable information about certain aspects of your online business, the truth is that numbers alone, mean very little. They’re just an indication of how many people you’re reaching. It’s important to understand that you’re in the business of trading attention. No matter what
Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below. Social media use over time When Pew Research Center began tracking
All digital marketing strategies share the common goal of increasing conversions. Conversions come in many different sizes and colors. Whether it be to sell a product, download an app, submit an RFP form or book a hotel online, the higher your conversion rate is, the more successful