SEO & SEM Updates Archive

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7 Ways to Optimize Your Website for Better SEO Results

It doesn’t matter if your website has jaw-dropping design and that it features amazing content. If it’s not being found, then you’re not getting any qualified traffic. And if it’s not getting any qualified traffic, then it might as well not exist. One of the best ways

8 Simple Tips to Improve Your AdWords Campaign

If you have been running a website for your business for quite some time, then you’ll know how important your Google AdWords campaign is to its overall success. Google AdWords is a service that focuses primarily on keywords; when people type specific keywords into the search engine,

Top Advantages of WordPress Over Its Counterparts

Before you can even talk about the advantages of responsive design, search engine optimization and social media marketing, you need to have a website built for your business. In building a solid online presence for your company, you need to have a website which will serve as

How AdWords Re-Targeting Works

Some business owners have the mistaken notion that the goal of online marketing is to simply drive traffic to a website. While increased traffic to a website is certainly a goal worth pursuing, at the end of the day, your ultimate goal should be to sell. While

Content Marketing Techniques That Help Create an Authoritative Website

If you want to drive quality traffic to your business website, the key is not to merely rely on traditional SEO practices. You may have heard that content is king, and yes — that still holds true today. But more than just providing content that merely informs

Website Design Trends for 2015 and Beyond

The Web is a highly dynamic environment. Things change fast, and often in huge and unexpected ways. If you are working in the online sphere, you should learn how to adapt, manage and even instigate change if you don’t want to be left behind by the competition.

Optimizing Videos for SEO – 5 Tactics You Should Implement

When it comes to online marketing, SEO or search engine optimization remains king. Even though the dynamics of SEO have changed greatly through the years (especially with Google regularly releasing updates that the SEO community has to adapt to), it remains the most powerful strategy for businesses

What Google’s New Mobile Search Algorithm Means for Your Website

Here’s yet another proof that mobile usage patterns are taking over the Web: Google will now favor mobile-friendly sites with its search algorithm. And if your website still looks insanely wrong on any mobile device — from smartphones to tablets — you’re in for a rude search

Google Reinforces Mobile Design as a Ranking Factor

If you follow Search Engine forums, you might have noticed the growing buzz around Google’s upcoming algorithm update which is going to affect the mobile searches. The first step toward this change was made on the 18th of November 2014, when Google posted this announcement about adding

Top 10 Reasons to Convert Your Website to WordPress

As some of you know, at MGR Consulting Group we’re great fans of WordPress and we currently use it for the majority of the websites and applications that we build for our clients. Since WordPress launched in 2003, it has very rapidly become one of the most