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Shopify + Social Media – A Winning Combination for Online Selling

  As more consumers spend time on social media, these platforms are making it easier to shop and buy in one place. For example, sellers on Pinterest can use Shop the Look Pins to promote products to users. Earlier this year, Instagram also introduced Product Tags that let users buy products they

Facebook Improves Campaign Metrics – Implements Restrictions to Facebook Live

Starting March 12, Facebook has implemented a number of updates to campaign metrics and audiences to ensure they provide accurate, actionable, and aligned data that supports real business needs. According to Facebook, these updates include: Potential reach: We will update how we estimate potential reach so that

Facebook F8 Conference Highlights

“The future is private.” > View Mark Zuckerberg’s Keynote Facebook’s F8 developer conference took place earlier this week.  Interestingly, according to CEO Mark Zuckerberg, this year overall theme is that “the future is private.” And while there is always room for stronger encryption, more secure data storage,

Instagram May Hide Likes & Google Dominates Hotel Reviews

Instagram May Hide Likes Count on Photos Instagram is considering hiding the like count on photos, so followers can’t see how many people have liked an individual post. As demonstrated by code hunter Jane Wong, the still unreleased feature would publicly hide like counts. In her test

eCommerce Statistics for 2019 and Beyond

Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources

Amazon Advertising – The Vendors Dilemma

A couple of weeks ago, I wrote about how Amazon is giving some of its vendors an ultimatum to either lower their prices so that Amazon can make a profit selling them or they can forget about Amazon promoting those products for them. I also mentioned that

Amazon’s New Growth Strategy – Eliminating Ads for Unprofitable Products

In the past few months, Amazon has implemented a number of resolutions to improve its bottom line and show investors that growth and higher profits is their main priority.   Among the most recent moves, Amazon announced the closure of its 87 pop-up stores and more recently, introduced “Amazon Day,” a

3 Things That Modern Consumers Care About Most

What consumers want and expect from businesses gradually changes over time. Now that online technologies and devices have become widespread, the web is more integral in a person’s life. Customers want to feel connected with businesses. Today’s generations are also more ethically focused. Modern consumers have begun

Your 3-Prong Strategy for Building Customer Trust

If customers do not trust your business, they will not support it by buying your services. That rule is as iron-clad as they come in the business world, and you need to carefully plan how you deal with customers. Here are three steps that you can take

From New Listing to Sold – Using Facebook Ads for Real Estate

If you’re a real estate agent or an independent agency, you already know that in order to be successful, your required skills are no longer limited to just selling a property. In today’s ‘direct to consumer’ sales environment, your ability to market and generate leads through unique