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Digital Marketing Statistics for 2018

As we approach the third and fourth quarters of 2018, I thought it would be a good time to take a quick look at some of the most relevant digital marketing statistics for the past 12 months.  If anything, it’s always a good reminder of where the

Revisiting The Zero Moment of Truth in The Digital Marketing Era

Up until around twenty years ago most of the advertising that we were exposed to was limited to print, radio, TV, and some PR.  If you had a good client base, peer-to-peer advertising (word of mouth) was also very effective as still is. Today, the marketing and

Google AdWords to Become Google Ads

If you’re a search engine marketing professional who uses Google AdWords on a regular basis, I’m sure you’ve seen this pop up message show up at the top of your console several times: “Google AdWords will soon be Google Ads. The Help Center and new AdWords experience will

Why Branding Campaigns Are Crucial for Your AdWords Strategy

As a digital marketing agency, one of our goals is to consistently look for ways to reduce our clients’ customer acquisition costs. Everybody understands that the lower your CPA, the wider your profit margin will be.  But you can’t work on CPA strategies without having enough history

New Technologies – Capturing Your Customers Attention

Although analytics software provides valuable information about certain aspects of your online business, the truth is that numbers alone, mean very little. They’re just an indication of how many people you’re reaching.  It’s important to understand that you’re in the business of trading attention.  No matter what

Social Media Demographics Fact Sheet

Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below. Social media use over time When Pew Research Center began tracking

The Winding Road to Measuring Attribution

All digital marketing strategies share the common goal of increasing conversions.  Conversions come in many different sizes and colors.  Whether it be to sell a product, download an app, submit an RFP form or book a hotel online, the higher your conversion rate is, the more successful

The Benefits of Intermittent Fasting

Remember when eating fat free food and small frequent meals were all the fad? Well, new research has confirmed that probably isn’t the healthiest route anymore. Intermittent fasting basically refers to occasionally reducing or eliminating food intake for a period of time. There are great health benefits

Facebook & Instagram Statistics That Every Marketer Should Know

The title of this article says it all.  If you’re in charge of marketing for ANY type of company or industry, ignore these numbers at your own risk. Instagram statistics The following figures prove just how powerful a platform Instagram is for brands and businesses. The total

Understanding GDPR and How it May Affect Your Marketing Practices

The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union. It addresses the export of personal data outside the EU. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international