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Airbnb Versus Hotels – What Lies Ahead

Airbnb has always been a fascinating story to me.  Starting by the fact that it was born right in the midst of the largest global financial crisis back in 2008, and consequently, at the same time most major hotel chains and independent hotels were struggling to survive

MGR Consulting Group – Fall Project Showcase

You know you’re busy when you don’t even have time to work on your own stuff!  And that’s exactly what’s happening at MGR these days… we have a new website coming, new podcasts in the works with amazing interviewees already lined up, and a lot of other

The Digital Marketing Arbitrage in Today’s World

It was just a few years ago that The Internet used to be called the Information Superhighway, and for a good reason.  There’s so much information circulating over the Internet today at incredible speeds that it’s impossible for any human to keep up with it.  The greatest

Top Ten Marketing Rules to Succeed in 2019 and Beyond

Rule #1: Use a Diversified Multi-channel Approach Whether you decide or can afford to use two, three, four or more channels, the more diversified your marketing is, the better.  Just like investing in stocks, you don’t want to put all of your eggs in one basket.  Especially,

How to Win the Voice Marketing Game

We are living in a world where -over everything else- TIME is what people value the most. Let me give you an example that we’re all too familiar with.  When you’re using your phone you’re used to clicking on some app, your Instagram Feed, Maps, etc.  and

The Most Important Chart in Marketing

Quality and quantity are the only two metrics that matter in life and the same goes for marketing. This chart that compares a marketing platform’s quality of clicks (Conversion Rate) to the quantity of clicks your money can buy (Cost per Click). If you’re one of these

Why You Should Consider AMP for Your Website

It’s been already a couple of years since mobile web browsing officially passed desktop traffic in volume.  If you’re not targeting and optimizing your ads and landing pages for mobile devices by now, you definitely have a lot of catch up to do. If there’s a company that

The Growth of Voice Search Optimization

Everyone is familiar with Search Engine Optimization or SEO even if some still don’t quite understand how it works.  However, the next big trend that has already been happening for a while is the growth of voice searches. Did you know that 40% of the adult population

The Zero Moment of Truth in The Digital Marketing Era – Part 2

A few weeks ago, I discussed Google’s description of the Zero Moment of Truth (ZMOT) as it was defined back in 2011.  Today, I’m going to elaborate a bit further into how ZMOT applies to today’s online environment. When it comes to digital marketing, we’re talking primarily

Digital Marketing Statistics for 2018

As we approach the third and fourth quarters of 2018, I thought it would be a good time to take a quick look at some of the most relevant digital marketing statistics for the past 12 months.  If anything, it’s always a good reminder of where the