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eCommerce Statistics for 2019 and Beyond

Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources

Amazon Advertising – The Vendors Dilemma

A couple of weeks ago, I wrote about how Amazon is giving some of its vendors an ultimatum to either lower their prices so that Amazon can make a profit selling them or they can forget about Amazon promoting those products for them. I also mentioned that

Amazon’s New Growth Strategy – Eliminating Ads for Unprofitable Products

In the past few months, Amazon has implemented a number of resolutions to improve its bottom line and show investors that growth and higher profits is their main priority.   Among the most recent moves, Amazon announced the closure of its 87 pop-up stores and more recently, introduced “Amazon Day,” a

3 Things That Modern Consumers Care About Most

What consumers want and expect from businesses gradually changes over time. Now that online technologies and devices have become widespread, the web is more integral in a person’s life. Customers want to feel connected with businesses. Today’s generations are also more ethically focused. Modern consumers have begun

Your 3-Prong Strategy for Building Customer Trust

If customers do not trust your business, they will not support it by buying your services. That rule is as iron-clad as they come in the business world, and you need to carefully plan how you deal with customers. Here are three steps that you can take

From New Listing to Sold – Using Facebook Ads for Real Estate

If you’re a real estate agent or an independent agency, you already know that in order to be successful, your required skills are no longer limited to just selling a property. In today’s ‘direct to consumer’ sales environment, your ability to market and generate leads through unique

How to Market Your Restaurant – Advanced Targeting Techniques

Are you a restaurant owner or manager?  What if I told you that you could have your restaurant full every day for just about $20/day?  Would you be willing to spend that?  If not, this article is not for you.  But I’m sure $20/day is worth a

Digital Ads Don’t Work, Or Do They?

If you were lead to believe that any of the most recent scandals regarding online privacy, rigged elections, invasion of privacy or fake news issues are hurting digital marketing and advertising, think again…  Maybe, this is just another case of “there’s no such thing as bad publicity”

How Millennials Influence eCommerce Habits in 2019

It’s no secret that eCommerce keeps growing both in sales volume and transaction value year after year.  One of the key factors for this growth is the generational shift combined with the growth of eCommerce solutions over the past decade.  When it comes to shopping online, millennials

The Most Important Takeaways of 2018

While putting together a recap of last year’s most popular podcasts, what I realized was that in 2018 we talked a lot about the shift in media from traditional to digital. It’s not like it wasn’t already happening before, but 2018 was the year that big companies,