Social Media Archive
MGR Consulting Group – 2017 Year In Review
Here we go again! Just as 2017 is just about to come to an end, it’s our time to celebrate and toast to our own accomplishments. And since we are a creative bunch, we’ve created a new Infographic to illustrate the highlights of our work. 2017 has
The Edge – Instagram vs Snapchat: Which is Better?
VIDEO TRANSCRIPT At this very moment, Snapchat and Instagram are at war for your attention. Both platforms target very similar audiences. And now, because they’re both going all out, whatever it takes, including stealing and ripping off each other’s’ features. Right? From stories, to swipe up to
21 Instagram Facts That You Should Know
Since its initial launch in October 2010, Instagram has grown into the second most used social media platform today. It didn’t hurt the fact that Instagram was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. A real bargain when you see the type of revenue it
MGR Consulting Group – November Project Showcase
With Thanksgiving behind us and s we head heavily into the Holiday Season, it’s crunch time for our team trying to keep up with all deadlines! December is going to be fun but here’s a glimpse at some of the projects that we completed last month. Sunshine
Taking Advantage of Facebook Lead Ads
When you’re just starting out with your new Facebook Ads campaign, it can be challenging to figure out what a good return from your campaign is. The success of a Facebook campaign will depend on a number of factors such as your campaign objective, geo targets, industry,
The New Advertising Landscape – Part 2
TO READ PART 1 OF THIS ARTICLE, CLICK HERE > A few days ago, I read somewhere (I wish I could cite the source) that nowadays, people’s attention span is down to an all time low. How low? About 8 seconds! That compares to the attention span
The New Advertising Landscape – Part 1
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” Tom Goodwin THE IRONY
Five Cinemagraph Uses for Your Digital Marketing
To borrow Wikipedia’s definition, “Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats, and can give the illusion that the viewer is watching an animation.” Given our background in video production and our current array of
Instagram Best Practices to Boost Your Brand
Unless you’ve been hiding in a cave over the past ten years, I’m sure you have already established your presence on several social media channels to promote your content, gather new leads, and overall, increase your overall marketing efforts. Hard to believe but Facebook first opened its
Facebook Attribution Explained
How Does Facebook Measure Ads Attribution? Just as most other online advertising platforms work, Facebook also credits (or attributes) actions to your ads if someone viewed or clicked your ad and then took an action within a specified time period. In Facebook’s ecosystem, there are a number