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How to Boost Your Product Sales Through Amazon Live

Unless you’ve lived in a cave or hidden off the grid over past few years, I’m sure you’ve heard of YouTube Live, Facebook Live and Instagram Live… and very likely used those channels more than once either recording your own videos or watching your friends’ videos. But Read More >>

Becoming Digital First: The Challenge and Opportunity

Today’s episode was a short conversation discussing both the challenges and opportunities that exist in the now digital first business world. How can companies adapt and thrive? Today’s episode was a short conversation discussing both the challenges and opportunities that exist in the now digital first business Read More >>

Airbnb Battles Online Travel Agencies & Marriott Battles Airbnb

Airbnb Continues to Battle Online Travel Agencies Just fresh off the acquisition of Hotel Tonight, Airbnb is clearly positioning itself to face Online Travel Agencies (OTAs) head on.  With Hotel Tonight, Airbnb can now take a piece of the market on repeat bookings OTA style. It seems Read More >>

Facebook F8 Conference Highlights

“The future is private.” > View Mark Zuckerberg’s Keynote Facebook’s F8 developer conference took place earlier this week.  Interestingly, according to CEO Mark Zuckerberg, this year overall theme is that “the future is private.” And while there is always room for stronger encryption, more secure data storage, Read More >>

Instagram May Hide Likes & Google Dominates Hotel Reviews

Instagram May Hide Likes Count on Photos Instagram is considering hiding the like count on photos, so followers can’t see how many people have liked an individual post. As demonstrated by code hunter Jane Wong, the still unreleased feature would publicly hide like counts. In her test Read More >>

How to Get Started with Google Hotel Ads

A couple of weeks ago, I wrote about Google launching a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. With a massive user base and market share, Google has played a significant role in the Read More >>

eCommerce Statistics for 2019 and Beyond

Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources Read More >>

Amazon Advertising – The Vendors Dilemma

A couple of weeks ago, I wrote about how Amazon is giving some of its vendors an ultimatum to either lower their prices so that Amazon can make a profit selling them or they can forget about Amazon promoting those products for them. I also mentioned that Read More >>

Google Strikes Again – Travel Search Redefined

In a move that most marketing professionals in the travel industry already knew was coming… Google has now launched a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. The article titled “There’s still time to Read More >>

Amazon’s New Growth Strategy – Eliminating Ads for Unprofitable Products

In the past few months, Amazon has implemented a number of resolutions to improve its bottom line and show investors that growth and higher profits is their main priority.   Among the most recent moves, Amazon announced the closure of its 87 pop-up stores and more recently, introduced “Amazon Day,” a Read More >>